Lazy Magnolia Brewing Takes on a Fresh Look in Packaging

unnamed (4)Lazy Magnolia Brewing Company (Kiln, Mississippi) recently announced that their flagship beers will soon be adorned with updated and modernized packaging artwork.

The packing department at Lazy Magnolia has received a sweet new toy as the installation of a state-of-the-art packaging line was just completed.  This new equipment was an investment made to give the brewery’s customers an improved experience with their “packaged beers by providing a fresh-from-the-tank flavor and aroma many months after packaging.”

unnamed (3)The folks at the brewery have decided that the perfect pairing for this new equipment is some newly designed labels and packaging.  This new look will roll-out over the next year and will be featured on Lazy Magnolia’s flagship offerings: Southern Pecan, Southern Hops’pitality IPA, and Jeff Stout (formerly Jefferson Stout).  Although the labels will still feature the signature brewery logo, the redesigned look will allow their fans to “have an easier time finding Lazy Magnolia beers among the growing selection of craft in the marketplace.”  The new look will begin with these labels and newly designed 6-pack carriers will follow shortly after.

“The craft beer market has seen unprecedented growth in the last 18 months.  Our graphics, now nearly a decade old, were created in a time before craft breweries and craft beer was popular.    The breweries that have opened in the last year have built on the successes of the pioneers.  This is an opportunity to bring our image into alignment with the modern craft beer market,” says Michelle Robinson, Marketing and PR Director.

An added piece of good news to tag onto this post is that Fleur De Wheat will now be available year-round as part of Lazy Magnolia’s Welcome to the Porch Series.  Look for this offering and the new-look packaging wherever you normally find Lazy Magnolia products.  Prost!

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