Pints for Prostates recently announced that they have joined forces with over 4o craft breweries across the country to raise awareness about men’s health issues with a program called Crowns for a Cure.
For those of you who are unaware of this organization, Pints for Prostates is a 501(c)3 non-profit charity and funds raised by the group go towards its awareness mission and help to fund the education and support programs of the Us TOO International Prostate Cancer Education and Support Network, and free prostates cancer screening programs provided by the Prostate Conditions Education Council. Crowns for a Cure will allow Pints for Prostates to expand their reach and raise even more awareness through the distribution of 1.6 million bottle caps, known in the brewing industry as “crowns”, to the participating breweries (click here to view the full list of breweries). These breweries will then use and display these caps on their packaged offerings distributed in September, which is National Prostate Cancer Awareness Month. The caps are adorned with the Pints for Prostates logo on the outside and “messages under the caps designed to encourage men to learn more about the importance of regular health screenings.”
“We are partnering with some great breweries to put a reminder in the hands of men to take charge of their health,” said Rick Lyke, a prostate cancer survivor who started Pints for Prostates in 2008 after successful treatment for the disease. “After a successful trial of the program in 2015, we know these bottle caps will start thousands of conversations and encourage guys to talk with their doctors about scheduling health screenings.”
Craft beer lovers who spot these crowns in September are asked to “help spread the word by tagging photos on social media with #CrownsforaCure and @pints4prostates, along with the brewery name and location where the bottle caps were found.” Homebrewers can also get in on the action by ordering their own caps from Northern Brewer.
As a man who was diagnosed with testicular cancer last year, I am very much aware of the need for regular health screenings and have been heavily involved in raising awareness for men’s health concerns since. Crowns for a Cure is going to be an amazing program that is sure to make a huge impact next month. I greatly encourage all craft beer fans to get involved, spread the word on social media, and schedule a visit to the doctor to stay on top of your health. Prost!