Samuel Adams OctoberFest makes annual return

ofestsaOne of the more popular beers of the season has officially returned to shelves and taps with the release of OctoberFest from Samuel Adams/The Boston Beer Company (Boston, Massachusetts).

It does not seem like Oktoberfest season begins in the American beer community until Samuel Adams OctoberFest turns up at your favorite bar or beer retailer.   The reach of this award-winning and respected offering now extends beyond the U.S. as it has received the honor of being “the only American Octoberfest style beer poured in Munich during the 2016 Oktoberfest celebration.”  First brewed in 1989, this long-standing seasonal offering welcomes fall with a deep malt experience producing caramel, toffee, roasty and bready notes.  A light Bavarian hop character and medium body provides support for this malt complexity and rounds off this Märzen-style Lager with a clean, smooth finish.

“Each year we look forward to brewing OctoberFest and toasting the 200-plus-year-old German tradition of Oktoberfest,” said Jim Koch, founder and brewer of Samuel Adams. “The return of OctoberFest symbolizes the return of fall and Oktoberfest celebrations across the country, and we look forward to hoisting thousands of steins this season.”

Samuel Adams OctoberFest is officially available nationwide now and will hang around through the month of October.  Look for this offering to be available on draft and in the following packaging options: 6-packs of 12 oz. bottles for a suggested retail price of $7.99 to $9.99; 12-packs of 12 oz. bottles and Sam Cans for a suggested retail price of $14.99 to $17.99; and 16 oz. single cans for a suggested retail price of $1.99 to $2.49.  You can also find OctoberFest in Fall Variety 12-packs (suggested retail price of $14.99 to $17.99) and 24-packs (suggested retail price of $22.99 to $24.99) alongside Boston Lager, Hoppy Red, Toasted Caramel Bock, Bonfire Blonde and Maple Ale. Pick one of these many options to enjoy Samuel Adams OctoberFest in 2016 and get into the spirit of Fest Season in proper fashion.  Prost!

Vital Information for Samuel Adams OctoberFest from The Boston Beer Company

Availability – Seasonal, available now through October
ABV – 5.3%
IBUs – 16
Hops – Tettnang Tettnanger, Hallertau Mittelfrueh
Malts – Samuel Adams two-row pale malt blend, Munich-10, Samuel Adams Octoberfest malt, and Caramel 60
Yeast – Bottom-fermenting Lager
Packaging – 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles and cans, 16 oz. single cans, and on draft. Also available in the Fall Variety 12-packs and 24-packs of 12 oz. bottles.
Distribution – Nationwide