The Bruery Plans to Make Chocolate Rain Available for Public Release in 2017

wax-dipping-bottleThe Bruery (Orange County, California) has officially announced that Chocolate Rain, their Bourbon Barrel-aged Imperial Stout with cacao nibs and vanilla beans, will be released to the public for the first time ever on Friday, March 24.

Born into this world as a single cask of beer at The Bruery’s first Black Tuesday release event in 2009, the liquid decadence known as Chocolate Rain quickly made a name for itself and became one of the most sought-after beers in the country. “Rich in chocolate, vanilla, oak and bourbon,” craft beer fans simply cannot get enough of this bourbon barrel-aged Imperial Stout that features cacao nibs from Berkeley’s TCHO and fresh vanilla beans.  The only problem: Chocolate Rain has been exclusively available to members of The Bruery’s Reserve Society and Hoarders Society only.  Well . . . until now.

On March 24, the 2017 release of Chocolate Rain will be open to the public for the first time.  Weighing in at a massive 19.6% ABV, wax-dipped 750ml bottles of this year’s Chocolate Rain can be purchased for $39.99 each.  There are quite a few moving parts when it comes to this release, so we will turn it over to The Bruery’s press release for all of the particulars:

Public Sale Details
The public sale will take place on Friday, March 24 at or around 10:00 a.m. PT on TheBrueryStore.com and at our Tasting Rooms (The Bruery Tasting Room and Bruery Terreux Tasting Room) upon opening at noon. Special, limited edition merchandise will also be available. There is a three bottle limit per person. All sales are first-come, first-served.
Members of the company’s Reserve Society and Hoarders Society will enjoy early, guaranteed access – and the highest number of bottles available to them for purchase, at their Society discount – during an allocations period that begins on Monday, March 6. Members of the Preservation Society will enjoy guaranteed access to three bottles of Chocolate Rain (2017) starting on Tuesday, March 14. Space is currently available to join the Preservation Society if you don’t want to leave your acquisition of this limited release to chance on the day of the public sale.
Three Options for Getting Bottles in-Hand
  1. Ship Within California
    Any beer purchased by the general public on TheBrueryStore.com, including bottles of Chocolate Rain on March 24, must be shipped. Shipping is available (for an additional fee), only in California, through Golden State Overnight. An adult, 21 years of age or older, must be present to receive and sign for the delivery. The first 500 shipments from The Bruery will include a specially-selected chocolate from TCHO to pair with the beer.
  2. Purchase Directly at our Tasting Rooms
    Bottles will be available to purchase first-come, first-served at both The Bruery Tasting Room and Bruery Terreux Tasting Room upon opening at noon on Friday, March 24. Chocolate Rain (and other treats) will also be available on tap for in-house consumption.
  3. Pickup for Society Members
    Society members enjoy the perk of climate-controlled storage and pickup of online purchases from our Society Fulfillment Center. Reserve and Hoarders Society members have until February 28, 2018 to pickup purchases from the 2017 calendar year. Preservation Society members have until June 30, 2017 to pickup any purchases made during the first quarter of 2017, including Chocolate Rain (2017) purchased this March.

If you meet the criteria to get bottles of Chocolate Rain in-hand, make sure that you are near a computer or at one of The Bruery’s tasting room locations at time of release on March 24. We say this because this year’s supply will disappear quickly and decisive action will be required to secure your bottles.  Good luck out there, folks.  Prost!

Vital Information for Chocolate Rain (2017) from The Bruery

Release – Very Limited, scheduled for Friday, March 24 (see quoted area above for release details)
Style – Imperial Stout
ABV – 19.6%
IBUs – 35
Additional Ingredients – Cacao nibs from TCHO & fresh vanilla beans
Treatment – Aged in Bourbon barrels
Availability – 750ml, wax-dipped bottles retailing for $39.99 each
Suggested Pairings – Cacao nib gelato, Sartori Peppermint BellaVitano cheese, roasted pecans, cocoa chili-rubbed tenderloin & a memorable song

Advertisements