JDub’s Brewing Company (Sarasota, Florida) recently announced that they are kicking off a brand update this fall with “refreshed” can designs for their Poolside Kölsch and Up Top! IPA.
To create a look that is more “reflective of the [brewery’s] meaning and current standing in the marketplace”, the shot callers at JDub’s Brewing Company have decided to overhaul the label artwork for their current portfolio of canned offerings. This update will be gradual and will begin with two of the brewery’s Flagship Beers: Poolside Kölsch and Up Top! IPA.
For more information on why the brewery has initiated this change, here is what Jeremy Joerger, Owner of JDub’s Brewing Company, had to say on the matter:
“It’s about time for a ‘facelift’ for the cans. As we grow and evolve, it’s important to look not just to the future for ways to innovate and stay relevant, but also at what we are currently doing and make sure nothing about the brand is stagnant. Also, I wanted to evolve from putting our core values of Quality, Innovation and Culture on the cans to what this brand truly represents, living the life you love and following your dream. That is my story and what I want this brand to mean to people. I’m stoked about these cans and think they reflect what we are and continue to be, a growing, quality Southeast brand.”
– Jeremy Joerger, JDub’s Brewing Company Owner
The new-look Poolside Kölsch and Up Top! IPA cans will officially roll-out this fall, and “plans are underway to refresh Passion Wheat and Bell Cow Milk Chocolate Porter cans” in the near future. Look for these new cans to be on shelves soon at craft beer retailers located within JDub’s distribution footprint in Florida and Georgia. Prost!