Terrapin Beer Co. (Athens, Georgia) recently announced that Hopsecutioner IPA, the brewery’s most popular IPA, will be rocking some new label artwork in 2018.
To make its visual appeal a bit brighter and “[incorporate] elements found in other Terrapin packaging”, the folks at the brewery have decided to give Hopsecutioner IPA its first artwork update in over seven years. Meant to be subtle, the changes will include “background rays” and a “bit more modern” look for the turtle operating the hop guillotine. As far as the beer inside the packaging goes, Hopsecutioner IPA will remain “the same . . . piney and citrusy IPA with a strong malt backbone” that has been “Terrapin’s flagship beer for over 7 years.”
“We wanted to bring Hopsecutioner into the same visual world as RecreationAle and Hi-5, without losing the look of the brand we’ve been building since 2010.” Says Julia Weckback, Marketing Director. “Our core IPAs are often on shelves together, and we wanted to ensure a cohesive brand image.”
The new-look Hopsecutioner IPA will start hitting shelves in early 2018. As usual, you can find Hopsecutioner IPA available Year-Round in 12 oz. cans, 12 oz. bottles, 16 oz. cans and on draft at beer-friendly retailers, bars and restaurants located in Alabama, Florida, Georgia and throughout the rest of Terrapin Beer Co.’s ever-growing distribution network. Prost!
Vital Information for Hopsecutioner IPA from Terrapin Beer Co.
Release – Year-Round
Style – American India Pale Ale
ABV – 7.3%
IBUs – 71
Hops – Warrior, Chinook, Centennial, Simcoe, Amarillo & Cascade
Malts – 2-Row Pale, Munich, Crystal 24L & Victory
Suggested Food Pairings – “Blue Cheese or Sharp Cheddar. Pair with a classic burger, or play up the citrus in the beer with a glazed orange duck dish.”
Availability – 12 oz. cans, 12 oz. bottles, 16 oz. cans, and draft
Beer Finder – https://terrapinbeer.com/beer-finder/