B. Nektar (Ferndale, Michigan) has officially announced plans to release a branded American Gods line of meads, ciders, and beers inspired by FremantleMedia North America’s TV series that airs in the United States on STARZ.
With the use of the American Gods series and Neil Gaiman’s award-winning novel of the same name as source material, the folks at B. Nektar are actively in recipe development stages and “the goal is to release the first of this [American Gods product] line in late 2018.” B. Nektar, a nationally recognized meadery, was tapped for this project in large part due to a sequence in the storyline that will have “three shots of mead . . . seal the bargain between Mr. Wednesday and Shadow Moon, drafting Shadow into Wednesday’s service.” Wednesday goes on to describe mead as ““The drink of heroes. The drink of gods.”
Brad Dahlhofer, B. Nektar C.E.O. and Co-Founder said “I have always been a big fan of Neil Gaiman’s work. It’s surreal to be working on a product tied to one of his greatest literary accomplishments.”
“Creating a brand based on American Gods is something I no doubt would have done anyway,” said Brand Director and Co-founder, Kerri Dahlhofer. “But to be able to do it collaboratively and with license, allows the brand to be so much more than it would have otherwise. Artistically, the label is a complete embodiment of American Gods, contrasting the delicious product.”
Although recipes are still in development, B. Nektar did supply a sneak peek at the label for Believe in the press release. Believe is described as a 5.6% ABV Mead made with orange blossom honey and fresh pressed Michigan Cider. This offering is based on an ongoing theme in American Gods that reminds the viewer/reader that “All Gods need to be worshiped. The Old Gods need you to BELIEVE.”
Look for Believe and other American Gods branded offerings from B. Nektar to begin hitting shelves and taps later in the year. Prost!