Celis Brewery Introduces Juicy IPA as New Year-Round

IMG_2294Celis Brewery (Austin, Texas) has officially named Celis Juicy IPA the winner of its “IPA Challenge”, a distinction that has made the beer the newest addition to the brewery’s lineup of Year-Round offerings.

Back in August of this year, Celis Brewery held its first IPA Challenge by asking “beer drinkers to vote for their favorite of the four Celis IPAs” entered into the competition.  The IPA selected as the favorite would then go on to “become the next year-round beer to be canned and distributed statewide” in Texas.  Celis Juicy IPA won the competition in a landslide by earning 1,290 of the 3,000 votes cast.

Just as its straightforward name would lead you to believe, Celis Juicy IPA is a “hazy pale orange” Juicy India Pale Ale that is brewed with Citra, Azacca, Idaho 7, and Simcoe hops to produce “strong notes of citrus and tropical fruit aromas and . . . frisky yet flirty flavors of guava and papaya.” The beer’s “classic juicy character” offers a full-bodied experience that culminates in a “smooth, non-cloying finish” featuring “a refreshing hop bitterness that is floral and lingering.”  Coming in at 7% ABV and 65 IBUs, Celis Juicy IPA aspires to be an “approachable” option that “brings hop lovers a juicy satisfaction as well as helping new-to-IPA fans ease into their hop palate.”

“Hazy IPAs are crazy popular right now,” says Daytona, brewer, Celis Brewery. “I really wanted to brew this style that I also love to drink. It’s a very refreshing type of beer, and I love the fact that these kinds of IPAs have a hop characteristic without the big bitterness. We created an easy-drinking and true-to-style New England hazy IPA that craft beer fans and newcomers alike enjoy. This beer has been extremely well received by people in Austin in its limited release, and now we’re happy to share this delicious brew with more beer lovers across the state.”

Celis Juicy IPA is available now as a draft-only offering at “hundreds” of craft beer-friendly bars, restaurants and retailers in Texas.  6-packs of 12 oz. cans are expected to be available in the Austin area at the end of October 2018 and then hit Celis Brewery’s entire distribution footprint in Texas by January 2019.  Prost!

Vital Information for Celis Juicy IPA from Celis Brewery

Release – Year-Round; Draft-only release begins in October 2018. Cans hit Austin at the end of October & the rest of Texas by January 2019
Style – American India Pale Ale/Hazy or Juicy IPA
ABV – 7%
IBUs – 65
Hops – Citra, Azacca, Idaho 7 & Simcoe
Availability – Draft-only to start with 6-packs of 12 oz. cans to follow 
Distribution – Texas

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