Schlafly Beer Honors Apollo 11 with Launch of Lunar Lager Pack

Posted on by mashingin

image002 (1)Schlafly Beer (St. Louis, Missouri) has officially announced that it is celebrating the 50th anniversary of the Apollo 11 moon landing with the release of Lunar Lager, a sampler 12-pack of four exclusive lagers.

From the aesthetics of the packaging to the selected lager styles, everything about the Lunar Lager Pack has been carefully selected and designed to properly capture “a few of the most memorable moments from the historic moon landing” of Apollo 11.  This commemorative variety pack contains three 12 oz. bottles of each the following four beers (descriptions sourced directly from the brewery’s press release):

  • Lift-Off Lager – This unfiltered German lager calls back to the moments during one of the most exciting accomplishments in America. The light golden, hazy beer is an ode to the haze that filled the air that day.  ABV – 5.5%  IBUs – 20
  • Apollo’s Orbit Black Lager – Although it’s as dark as the view outside Apollo’s window, this lager is smooth, crisp and drinkable.  ABV – 5.0%  IBUs – 25
  • Moon Walk Dunkel – This dark, malty German lager pays tribute to the two brave men who strolled across the moon 50 years ago. The dark brown lager is balanced in both malty sweetness and hops.  ABV – 4.5%  IBUs – 20
  • The Eagle Has Landed American Lager – Light, golden and refreshing, this true American lager pays homage to the famous phrase that has been cemented as one of the most memorable sayings in our history.  ABV – 5.0%  IBUs – 25

“Apollo 11 is one of the most exciting feats for humankind, in our nation and beyond, and its impact clearly lives on to 2019,” says Founding Brewer Stephen Hale. “We thought that the 50th anniversary of such a cultural phenomenon deserved a special beer to celebrate so we are releasing four.”

The Lunar Lager Pack is rolling out now (mid-April 2019) and will be available for a limited time.  You can expect to find this Limited Release variety 12-pack at select craft beer-friendly retailers located in Missouri, Tennessee, and throughout the rest of Schlafly’s distribution footprint. Prost!

SchlaflyLunarLagerBottles
Fun Fact – On the packaging design: “The bottle design and packaging thoughtfully evoke the spirit and pop culture of the 1960s. The fonts were inspired by popular records and albums from the ‘60s as well as the sans serif font, used in popular print ads and science fiction during the era. The square shape around the corners of each bottle label was inspired by the shape of a television screen, a medium through which many Americans experienced the moon landing. Additionally, the colors were inspired by the 1969 Ford and GM automotive paint chips.”