Against the Grain Brewery (Louisville, Kentucky) has officially announced that A Beer, a “new Super American Premium Lager”, will be joining its lineup of Session offerings in May 2019.
Developed to be just as “American [as] summer, beer and hot dogs”, A Beer is a “crisp, dry and refreshing” American Lager brewed with four kinds of malts and six hop varieties. Coming in at just 4.5% ABV, A Beer promises to be an “easy summer sipper . . . with gentle citrus aromatics.”
“This is a beer for the people, by the people, to enjoy with the people you want to hang out with,” said co-founder Sam Cruz. “We wanted to brew a beer for everyone to enjoy and to show big beer what an American lager can be — what it should be.” Against the Grain continues to grow even as craft beer sales slow nationally. A Beer is a response to consumer demands. “If we want to succeed, we have to adapt,” Cruz said, “but we can’t not be who we are.”
A Beer is rolling out now and will be available exclusively in Kentucky. You can expect to find this new brew available in 4-packs of 16 oz. cans (suggested retail price of $10) and on draft at “restaurants, brew pubs, bars and liquor stores in many Kentucky cities including Louisville, Lexington, Bowling Green and more.” Prost!
Vital Information for A Beer from Against the Grain Brewery
Release – Session Series, launching May 2019
Style – American Lager
ABV – 4.5%
Malts – Pilsner, Caramel Pilsner & Munich
Hops – Calypso, Hallertau Blanc, Mandarina Bavaria & Centennial
Fun Fact – On the label artwork: “Known for their irreverent humor and bold packaging, A Beer cans feature one of Against the Grain’s signature cartoon personas — a stylized American version of their Session character, with artwork by Robby Davis. Against the Grain groups beers into six categories: Session, Hop, Whim, Malt, Dark, and Smoke. Session represents light-bodied, delicious, balanced, easy-drinking brews.”
Availability – 4-packs of 16 oz. cans & draft
Distribution – Kentucky only