The Bruery Begins Nationwide Launch of Ruekeller Helles

Ruekeller_Helles_SingleThe Bruery (Orange County, California) has officially announced that it will introduce Ruekeller Helles, the brewery’s first distributed lager, in late January 2020.

Developed through a challenge that had the team at The Bruery innovate and experiment in a new way by “getting back to tradition,” Ruekeller Helles is German-style Helles Lager “brewed with premium imported malts and hops . . . sourced from Germany, including Magnum, Saaz Hops, and German Pilsner malt.”  Coming in at 5.2% ABV, Ruekeller Helles is “an extraordinary lager— easy-drinking full-bodied, with light bitterness, a touch of sweetness, and a clean and crisp finish.”

“Ruekeller Helles is a great example of our world-class production team, led by our VP of Brewing Operations, Darren Moser, tapping into the innovative spirit of The Bruery to create a beer that’s easy to love for both the sophisticated palate and the craft-curious drinker.”


– Barry Holmes, CEO of The Bruery

Ruekeller Helles is available now at both of The Bruery’s Tasting Room locations and is scheduled to enter full distribution in late January 2020.  You can expect to find this new Core offering available in 4-packs of 16 oz. cans and on draft at craft beer-friendly establishments located in Florida, California, Washington, D.C. and throughout the rest of The Bruery’s distribution area. Prost!

Vital Information for Ruekeller Helles from The Bruery

Release – Year-Round/Core; launching late January 2020
Style – German-style Helles Lager
ABV – 5.2%
Malts – German Pilsner
Hops – Magnum & Saaz
Fun Fact – “The name Ruekeller is a play on words, paying homage to both the traditional Krausen method of brewing fine lagers, and The Bruery’s namesake. In German, ‘ruh’ literally translates to ‘quiet’ or ‘peace,’ while in brewing, it refers to the step where almost finished beer rests in a secondary fermentation so that it can mellow and develop. The Ruhkeller, or ‘Rest Cellar,’ is where the beer will be krausened. Krausening is a traditional German method for carbonating beers without using sugars or other adjuncts. Instead, actively fermenting malt wort is added to the fermented beer to provide the malted sugars needed for carbonation. During this step, the beer is crash cooled into what is referred to as lagering, lager meaning ‘to store.’ This method is difficult in nature, meticulous in process, but the end product is an extraordinary craft lager.”
Availability – 4-packs of 16 oz. cans & draft
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