Firestone Walker Aims to Perfect the West Coast with Introduction of Hopnosis IPA

Firestone Walker Brewing Company (Paso Robles, California) has officially announced that it will launch Hopnosis IPA as a new Year-Round offering in late February 2022.

The long-awaited result of Firestone Walker’s “15-year quest to master the West Coast IPA style,” Hopnosis is a West Coast-style India Pale Ale featuring “hops from New Zealand and the Pacific Northwest, with a focus on Mosaic Cryo Hops® as well as Idaho 7 and Nelson.” Coming in at 6.7% ABV, Hopnosis rocks “an excellent balance of flavor and texture” which includes loads of “hop-derived flavors of mango, passionfruit, white grape and lychee.”

“Hopnosis represents everything we’ve learned about hopping techniques over the years, all rolled into one beer,” said Brewmaster Matt Brynildson. “This is our ultimate new-school expression of the West Coast IPA.”

“This is where the West Coast style is headed,” Brynildson said. “Aromatic hops and new hopping techniques are driving the future. On top of that, Cryo Hops® are opening up fresh possibilities. Now you can get all of the ‘oomph’ of hop saturation that you want from a West Coast IPA, but with less of that classic bitterness, more of these new-age hop flavors, and a whole new level of balance and drinkability.”

Hopnosis is rolling out now and will be available Year-Round in 6-packs and 12-packs of 12 oz. cans, 19.2 oz. cans and on draft. You can expect to see this new West Coast IPA at craft beer-friendly establishments located in California and throughout the rest of Firestone Walker’s distribution network. Prost!

Vital Information for Hopnosis IPA from Firestone Walker Brewing Company

Release – Year-Round; launching February 2022
Style – West Coast-style India Pale Ale
ABV – 6.7%
IBUs – 55
Hops – Kettle: Simcoe, Talus & Callista | Dry Hop: Mosaic Cryo, Idaho 7, El Dorado, Cashmere, Nelson Sauvin & Riwaka
Malts – 2-Row, Wheat, Carapils & Munich
Fun Fact – “The origins of Hopnosis date back to Firestone Walker’s original West Coast IPA—Union Jack, which was introduced in 2007. Hopnosis also reflects concepts learned while developing the Luponic Distortion revolving IPA series and the Mind Haze family of IPAs. Finally, it draws inspiration from numerous brewing collaborations here and abroad.”
Availability – 6-packs and 12-packs of 12 oz. cans, 19.2 oz. cans & draft
Beer Finder – https://www.firestonebeer.com/find-beer/