Developed with the use of “100% Cider Apples”, E.Krispers Cider is a traditional English-style Cider made with “thirty four different varieties of apples [that come] together to give this cider it’s refreshing taste.” Cider fans can expect E.Krispers (5% ABV) to offer “a unique bittersweet flavor that’s fruit-focused, crisp, and balanced with a classic finish.”
To ensure that they are crafting the best cider possible, Heavy Seas Beer went “directly to the source where traditional cider apples are readily available . . . to produce E.Krispers in Devon, England under the supervision of Cider Maker Barny Butterfield, (Owner and Cider Maker of Sandford Orchards).” This decision has made it so Heavy Seas can have consistent “access to these traditional cider apple varietals that are not readily available in the US.”
“To grow the cider market in the US, we saw the need for a brand that will have the quality of a cider made from 100% cider apples. Cider apples have the attributes of sweetness, acidity and tannin needed to produce great, nuanced cider. E.Krispers is made from those apples,” said Barny Butterfield, Owner and Cider Maker of Sandford Orchards.
“It is exciting to see how much progress has been made to grow demand for cider in America,” said Dan Kopman, CEO at Heavy Seas Beer. “To add fuel to the fire, we need to establish a new price point that reflects both the quality and approachability of cider as an alternative to other alcoholic beverages. We are targeting price points at $8.99 per six pack,” said Kopman. “This will attract new cider drinkers, critical to category growth.”
E.Krispers Cider is actively launching in the U.S. now and will have Year-Round availability in 6-packs of 12 oz. cans. You can expect to find this new offering at cider-friendly establishments located throughout the Heavy Seas Beer distribution footprint. Prost!