Founders Brewing Co. introduces Pale Joe as new limited release

Pale_joe_bottle-1-421x1000Founders Brewing Co. (Grand Rapids, Michigan) announced this week that they will release Pale Joe as a limited offering beginning in September.

Pale Joe is a unique twist on the Pale Ale style thanks to the addition of coffee during the brewing process.  Instead of using the more traditionally employed Brown Ale or Porter/Stout base for a coffee beer, the brewers at Founders decided to go with the Pale Ale style this time around to create a “golden ale [featuring] notes of gently roasted, fruit-forward coffee.”  This 5.4% ABV ale gets its coffee boost thanks to “a special blend of high-end Ethiopian coffee expertly roasted by… Ferris Coffee and Nut.”  The final product comes together to create a satisfying iced coffee experience in a craft beer package.

“Pale Joe came out of my current infatuation with pale, sessionable beers,” says our Brewmaster Jeremy Kosmicki, “Being the ArtPrize beer, I wanted to play with expectations so I experimented with adding coffee to a lighter, pale ale. Turns out, using gently-roasted, fruit-forward coffee adds a nice roasty flavor that does not complete with the malts in the beer.”

In addition to being a fun new release, Pale Joe is also the fourth beer brewed by Founders to benefit ArtPrize, “an international art competition [promoting] critical dialogue and collaboration through new, creative ideas among a large and diverse population of people.” ( Inspired Artist Black IPAMosaic Promise and Spectra Trifecta were the previous three ArtPrize releases from the brewery).  All employees at Founders Brewing Co. were given the opportunity to submit their artistic portfolio for the chance to create the label for Pale Joe.  Aaron Rossell, Lead Cellar Operator and Kendall College of Art & Design graduate, earned the honor of illustrating the label artwork thanks to his “striking character illustrations and unexpected use of color.”

September 13 will mark the official release of Pale Joe on draft and in 12 oz. bottles in Michigan, Wisconsin, Missouri, Iowa, Illinois, Ohio, New Jersey, New York City and Boston, Massachusetts with limited availability on draft only in all other markets within the Founders Brewing distribution footprint (this includes Alabama and Florida).  Mark those calendars and be sure to get your Pale Joe fix when you see it.  Prost!

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