Straight to Ale partners with Whole Foods Market on Rumble Seat Beer Project

StAhops_editedStraight to Ale (Huntsville, Alabama) recently announced that they have joined forces with the Whole Foods Market South Region to produce an exclusive line of beers dubbed the Rumble Seat Beer Project.

The Rumble Seat Beer Project is a “new line of experimental brews” created by Straight to Ale that will be available only at Whole Foods locations in Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee.  This new series will officially launch with three craft beer offerings: Citrus Witte, Imperial Red and India Pale Ale.  For all the details on these new beers, here are the full descriptions from Straight to Ale:

  • Citrus Witte – a traditional Belgian style Witte with the addition of sweet orange peel. Finishes smooth and lightly sweet. 4.7% ABV. Available in cans.
  • Imperial Red – a hoppy Red Ale, full of hops and a rich malt backbone. The flavor profile of an imperial red in a low ABV beer. 6% ABV. Available on draft only.
  • India Pale Ale – floral and citrus nose with medium bitterness and a balanced malt finish. 6% ABV. Available in cans.

“Whole Foods is a brand champion for Straight To Ale and has played a large part in our growth and success. It was a natural fit for us to approach them once we added the new facility as they had the desire, insight, and reach within craft beer to help us establish this new line. After meeting with Patty and her team back in early March, the potential for what this could evolve into emerged, and it has now become a wonderful reality,” says Steve Mills, Sales Manager of Straight to Ale Brewing.

Look for all three beers in the Rumble Seat Beer Project to turn up at Southeast locations of Whole Foods beginning Labor Day weekend.  This is an amazing opportunity for Straight to Ale to expand their reach within the craft beer community with the help of Whole Foods Market, and I look forward to watching this collaborative effort grow as it moves forward.  Be sure to try these initial three offerings when they land, and keep an eye out for future releases from the Rumble Seat Beer Project.  Prost!


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