Left Coast Brewing Co. (San Clemente, California) recently announced plans to completely rebrand their existing lineup of beers, and this process will begin with the update and release of Hop Juice Triple India Pale Ale.
Craft beer fans throughout the distribution area of Left Coast Brewing Co. will soon see the brewery’s offerings sporting a new look on shelves. Left Coast’s award-winning Hop Juice Double IPA is not only the first to receive the new packaging, but it is also getting a fully reformulated recipe to become Hop Juice Triple India Pale Ale. This updated version sees the addition of “Mosaic hops, a completely new look and an increase from 9.7% to 10% ABV.” Confident that Hop Juice Triple IPA will be a huge hit with hopheads, the folks at the brewery have decided that this offering will completely replace the previous Double IPA version.
“We wanted to express our beach vibe through our packaging bringing back the bright colors from each beer,” says Tommy Hadjis, General Manager of Left Coast Brewing. “We also strived for consistency throughout our entire brand with some signature stripes on each item.”
Hop Juice Triple IPA is available now as a Full-Time offering from the brewery and can be found in 12 oz. bottles, 22 oz. bottles, and on draft throughout Florida, California, Nevada, Arizona, and Hawaii at more than 500 locations. Left Coast Brewing Co. also has plans to release this offering in 16 oz. cans beginning in February of 2017. Look for Hop Juice Triple IPA on shelves and taps now, and keep in mind that the brewery’s full line of brews will be wearing some new packaging artwork in the very near future. Prost!
Vital Information for Hop Juice Triple IPA from Left Coast Brewing Co.
Release – Full-Time, beginning November 2016
Style – Imperial India Pale Ale (Triple IPA)
ABV – 10%
IBUs – 100
Hops – Mosaic, Simcoe, Columbus, Cascade & Mt. Hood
Availability – Draft, 12 oz. and 22 oz. bottles. 16 oz. cans will launch February 2017
Distribution – California, Nevada, Arizona, Florida and Hawaii
Beer Finder – http://leftcoastbrewing.com/find-our-beer/
Full Description – “The Hop Juice Triple IPA is a hop-centric brew using Premium American 2– Row and a touch of light crystal malt to create a solid malt foundation. A total of five different hop varieties are used in the Hop Juice. It’s dry hopped with Mosaic (new addition), Simcoe and Columbus, which contributes to its great hop aroma. Hop Juice Triple IPA starts out sweet and finishes crisp and refreshing.”