Catawba Brewing Co. to Introduce HOPness Monster as New Flagship IPA

CatawbaHOPnessCatawba Brewing Co. (Morganton, North Carolina) has announced that it will be adding HOPness Monster IPA to its Year-Round portfolio beginning on Saturday, May 20.

Claiming that they have crafted “a beer for the new breed of hophead”, Catawba Brewing Co. is shaking up in their line of Year-Round brews with the introduction of HOPness Monster IPA.  Inspired by a “mysterious beast that lurks in the cold fresh waters of Western North Carolina, terrorizing poor, hop-shy souls”, HOPness Monster has risen from the depths of Catawba’s pilot brewery in Asheville.  After the beer was tested in small batches across the city, the brewery decided to move forward with a recipe packed with Citra and Cascade hops to create “a big biting hop profile layered with ripe tropical fruit, juicy citrus, and pine.”  Weighing in at 6.5% ABV and 60 IBUs, HOPness Monster IPA promises to achieve “the perfect balance of everyday drinkability with intensely aromatic and flavorful hop character.”  HOPness Monster will officially replace Firewater India Pale Ale as the brewery’s flagship IPA.

HOPness Monster IPA will make its debut at launch parties held at all Catawba Brewing Co. tasting room locations on Saturday, May 20.  This offering will then enter distribution “immediately afterwards”.  You can expect to find this new Year-Round brew available in 6-packs of 12 oz. cans and on draft at craft beer establishments located in Alabama, North Carolina and throughout the rest of Catawba’s distribution footprint.  Prost!

Vital Information for HOPness Monster IPA from Catawba Brewing Co.

Release – Year-Round, launching May 20
Style – American India Pale Ale
ABV – 6.5%
IBUs – 60
Featured Hops – Citra & Cascade
Availability – 6-packs of 12 oz. cans & draft