New Holland Brewing Company (Grand Rapids, Michigan) has announced that it is officially unveiling the re-branding of its flagship Dragon’s Milk Bourbon Barrel-Aged Stout alongside the latest release from its Dragon’s Milk Reserve Series, Banana Coconut.
After 17 years of production, the legendary Dragon’s Milk Bourbon Barrel-Aged Stout will soon be hitting shelves with a “dramatic new look” that better represents its “creativity and artistry.” This update will see the artwork shifting to “a premium all-black base, allowing the hallmark dragon emblem to serve as the visual focus in place of the brewery’s own logo.” It will also feature “gradient dragon scales”, a visual accent that acts as a “nod to the stout’s name while mimicking the way foam dissipates in the glass when poured.”
This updated visual design will be displayed on Dragon’s Milk packaging, retail elements and branded merchandise. If you would like to see more of this beer’s refreshed appearance, you should check out its dedicated website and Instagram account.
“Synonymous with its name, Dragon’s Milk has become its own legend and we’re proud of its heritage as the best liquid in our house,” said Brett VanderKamp, President of New Holland Brewing Company. “We are passionate about the stout’s full, warming and rich blend comprising roasted malt characteristics complemented by smooth vanilla and oak flavors. Our new packaging aims to celebrate the complexity of the beer while paying tribute to its bold, rich undertones.”
To add a little flair to the occasion, New Holland will celebrate the Dragon’s Milk re-brand by introducing the latest Limited Release variant to come out of its Dragon’s Milk Reserve Series, Banana Coconut. Just as the name would lead you to believe, Dragon’s Milk Reserve – Banana Coconut (11% ABV) takes the “traditional roasted, malty and smooth characteristics of Dragon’s Milk” and infuses it with “hints of real banana, plantain and coconut.”
Dragon’s Milk Reserve – Banana Coconut will officially debut on September 15 at both New Holland Brewing Company brew pub locations and enter distribution shortly after that date. You can expect to find this Limited Release available in 4-packs of 12 oz. bottles and on draft at select craft beer-focused establishments located within New Holland’s distribution footprint. Prost!
Vital Information for Dragon’s Milk Reserve – Banana Coconut from New Holland Brewing Company
Release – Limited/Dragon’s Milk Reserve, mid-September 2018
Style – Imperial Stout
ABV – 11%
Malts – 2-row, Munich, Caramel, Flaked Barley, Chocolate, Black & Honey
Hops – Nugget & Brewer’s Gold
Added Ingredients – Banana, plantain & coconut
Availability – 4-packs of 12 oz. bottles & draft
Beer Finder – https://newhollandbrew.com/beer-finder/