New Holland Brewing Gives Dragon’s Milk a New Look, Introduces Dragon’s Milk Reserve – Banana Coconut

Dragon's Milk Reserve - Banana CoconutNew Holland Brewing Company (Grand Rapids, Michigan) has announced that it is officially unveiling the re-branding of its flagship Dragon’s Milk Bourbon Barrel-Aged Stout alongside the latest release from its Dragon’s Milk Reserve Series, Banana Coconut.

After 17 years of production, the legendary Dragon’s Milk Bourbon Barrel-Aged Stout will soon be hitting shelves with a “dramatic new look” that better represents its “creativity and artistry.”  This update will see the artwork shifting to “a premium all-black base, allowing the hallmark dragon emblem to serve as the visual focus in place of the brewery’s own logo.”  It will also feature “gradient dragon scales”, a visual accent that acts as a “nod to the stout’s name while mimicking the way foam dissipates in the glass when poured.”

This updated visual design will be displayed on Dragon’s Milk packaging, retail elements and branded merchandise.  If you would like to see more of this beer’s refreshed appearance, you should check out its dedicated website and Instagram account.

“Synonymous with its name, Dragon’s Milk has become its own legend and we’re proud of its heritage as the best liquid in our house,” said Brett VanderKamp, President of New Holland Brewing Company. “We are passionate about the stout’s full, warming and rich blend comprising roasted malt characteristics complemented by smooth vanilla and oak flavors. Our new packaging aims to celebrate the complexity of the beer while paying tribute to its bold, rich undertones.”

To add a little flair to the occasion, New Holland will celebrate the Dragon’s Milk re-brand by introducing the latest Limited Release variant to come out of its Dragon’s Milk Reserve Series, Banana Coconut.  Just as the name would lead you to believe, Dragon’s Milk Reserve – Banana Coconut (11% ABV) takes the “traditional roasted, malty and smooth characteristics of Dragon’s Milk” and infuses it with “hints of real banana, plantain and coconut.”

Dragon’s Milk Reserve – Banana Coconut will officially debut on September 15 at both New Holland Brewing Company brew pub locations and enter distribution shortly after that date.  You can expect to find this Limited Release available in 4-packs of 12 oz. bottles and on draft at select craft beer-focused establishments located within New Holland’s distribution footprint.  Prost!

Vital Information for Dragon’s Milk Reserve – Banana Coconut from New Holland Brewing Company

Release – Limited/Dragon’s Milk Reserve, mid-September 2018
Style – Imperial Stout
ABV – 11%
Malts – 2-row, Munich, Caramel, Flaked Barley, Chocolate, Black & Honey
Hops – Nugget & Brewer’s Gold
Added Ingredients – Banana, plantain & coconut 
Availability – 4-packs of 12 oz. bottles & draft
Beer Finder – https://newhollandbrew.com/beer-finder/

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New Holland Brewing Releases Dragon’s Milk Reserve – Cherry Chocolate

DragonsMilkCC2New Holland Brewing Co. (Holland, Michigan) has officially introduced Dragon’s Milk Reserve – Cherry Chocolate as the latest limited release variant of its fan-favorite Dragon’s Milk Bourbon Barrel-Aged Stout.

Arriving as another example of just how versatile New Holland’s flagship beer truly is, the latest Dragon’s Milk Reserve introduces the classic combination of cherry and chocolate to “Dragon’s Milk’s bourbon barrel stout canvas.” The resulting Dragon’s Milk Reserve – Cherry Chocolate (11% ABV) treats “consumers . . . to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.”

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

Dragon’s Milk Reserve – Cherry Chocolate officially debuted at New Holland’s pubs on April 13 and entered distribution on April 16.  This Limited Release offering is available in 4-packs of 12 oz. bottles and on draft at select craft beer establishments located in Alabama, Florida, Michigan and throughout the rest of New Holland Brewing’s distribution footprint.  Prost!

Vital Information for Dragon’s Milk Reserve – Cherry Chocolate from New Holland Brewing Co. 

Release – Limited/Dragon’s Milk Reserve, mid-April 2018
Style – Imperial Stout
ABV – 11%
Malts – 2 Row, Munich, Caramel, Crystal, Black, Chocolate Malt & Flaked Barley
Hops – Nugget & Brewer’s Gold
Added Ingredients – Chocolate & cherries
Availability – 4-packs of 12 oz. bottles 
Beer Finder – http://newhollandbrew.com/beer-finder/

New Holland Brewing Co. Expands Distribution to Florida

newhollandlogoNew Holland Brewing Co. (Holland, Michigan) has announced that it has signed with J.J. Taylor Distributing and will officially launch distribution in Florida in October.

Founded in Holland, Michigan back in 1997, New Holland Brewing Co. was established with the belief that “the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service.”  By staying true to this approach for the last 20 years, New Holland has since grown to now “[brew] and [distill] at three locations in Holland and Grand Rapids, Michigan”, employ over 400 people, and “[sell] its beer and spirits across 38 states and 4 countries.”  This steady trend of growth has now made it possible for New Holland to bring their stellar lineup of brews to the beer lovin’ masses of Florida.

“Florida has been on our mind for a long time.” says Joel Petersen, New Holland VP of Marketing. “We’ve had many, many contacts with fans of our beers who have asked us to bring our product to Florida. We are thrilled to finally launch in the state and contribute to the exciting craft scene. There are also many Midwesterners who will be able to enjoy our product when they flee the winter weather and travel to Florida. Dragon’s Milk is such a unique brand and we can’t wait to fill the glasses of current and new fans alike.”

With the help of J.J. Taylor Distributing Florida, New Holland Brewing Co. will officially begin distribution in Florida in October.  The brewery will launch in the Sunshine State with “their flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and build in products around Dragon’s Milk in the coming months.”  Dragon’s Milk will be available in 4-packs of 12 oz. bottles and on draft.

During the month of October, J.J. Taylor plans to introduce New Holland to Florida’s craft beer community with a series of “promotional events, tap invasions and tastings” that will take place at a wide array of craft beer-focused retailers, bars, and restaurants.  For details on how you can give New Holland Brewing Co. a proper welcome to the great state of Florida, you can either follow J.J. Taylor’s Events page or just check back to this post as we will update it with event information just as soon as we get it.  Prost!

Vital Information for Dragon’s Milk from New Holland Brewing Co.

Release – Year-Round, launching in Florida in October 2017
Style – Imperial Stout (barrel-aged)
ABV – 11%
IBUs – 31
Grains – 2 Row, Munich, Caramel, Crystal, Black, Chocolate Malt & Flaked Barley
Hops – Glacier & Nugget
Yeast – American Ale
Treatment – Bourbon barrel-aged
Suggested Food Pairings – “Red meat, smoked foods, balsamic, rich cheese, dark chocolate”
Availability – 4-packs of 12 oz. bottles & draft
Beer Finder – http://newhollandbrew.com/beer-finder/

Three Variants of Dragon’s Milk Released by New Holland Brewing

dmr_vc_4pkside_2016-232x300New Holland Brewing Co. (Holland, Michigan) recently announced that three very enticing variations of their wildly popular Dragon’s Milk Bourbon Barrel Stout are headed out to distribution this month.

The long-lasting success of year-round Dragon’s Milk Bourbon Barrel Stout has led the good folks at New Holland Brewing to explore new treatments for this fan-favorite offering.  Building upon the previous releases that established the Dragon’s Milk Reserve Series earlier this year, the brewery has announced the release of the following three variants headed out to market this October:

  • Dragon’s Milk Reserve with Vanilla Chai, Stout Aged in Oak with Vanilla Chai Spices – Combines robust malt character with the luxurious nuance of sweet Chai. Aged in white-oak bourbon barrels, Vanilla Chai Dragon’s Milk is a concert of luscious flavors.  ABV – 11%  IBUs – 30
  • Dragon’s Milk Reserve Coconut Rum Barrel Stout – Coconut complements the roasted chocolate flavor of Dragon’s Milk, coaxing flavors that are reminiscent of lazy summer days. Rum barrels add a tropical character.  ABV – 11%  IBUs – 30
  • Dragon’s Milk Reserve: Brewer’s Select – A very limited batch of Dragon’s Milk created using hand-picked barrels directly from distillers that retain more-than-usual bourbon character and carry that forward into the beer. A special treat for bourbon lovers and those looking for a little “heat” in their beer.  ABV – 12%  IBUs – 30

“It’s a great time to be a Dragon’s Milk fan, that’s for sure. Vanilla Chai and Coconut Rum Barrel are varieties that were favorites in 2016 and we brought them back, en masse,” says Brett VanderKamp, president of New Holland.  

“Brewer’s Select is a batch of Dragon’s Milk we created using barrels handpicked direct from distilleries, by our brewers,” continues VanderKamp, “The barrels chosen are ones that retained more-than-usual barrel character and carry that forward into the beer. This variation is a special treat for bourbon lovers and those looking for a more flavor in their beer.”

Dragon’s Milk Reserve with Vanilla Chai and Dragon’s Milk Reserve Coconut Rum Barrel Stout are available in 4-packs of 12 oz. bottles and on draft.  Dragon’s Milk Reserve: Brewer’s Select will be available exclusively on draft.  All three variants have shipped out from New Holland’s production facility and will be hitting shelves and taps as limited offerings available in Alabama and throughout the brewery’s full distribution footprint.  Take notice that all three of these beers are extremely limited, so be sure to get yourself a taste whenever you happen upon them.  Prost!

Vital Information for the original Dragon’s Milk Bourbon Barrel Stout from New Holland Brewing Co.

Availability – Year-round
Style – Bourbon Barrel Stout
ABV – 11%
IBUs – 31
Malt – 2 row, Munich, Caramel, Crystal, Black, Chocolate Malt & Flaked Barley
Hops – Glacier & Nugget
First Brewed – 2001
Full Brewery Description – A stout with roasty malt character intermingled with deep vanilla tones, all dancing in an oak bath.
Beer Finder – http://newhollandbrew.com/finder/