Green Flash Brewing Company (San Diego, California) has officially announced that it is entering the new year with a new logo identity, refreshed packaging, and a new beer lineup featuring the return of its original 7.0% ABV West Coast IPA.
In order to “reconnect Green Flash with its San Diego origins”, the brewery has decided to roll out a new logo in 2019 alongside updated packaging featuring “custom artwork by illustrator Matthew Jay Fleming, whose illustrations depict the vibrant San Diego lifestyle.” To further highlight the brewery’s mission and the inspiration behind its beers, Green Flash has also unveiled a “Toast from the Coast” manifesto that tells the “inspirational story behind the brand’s name and describes why a Green Flash beer is a perfect end to an extraordinary day and the start of an epic night on the horizon.”
Green Flash’s iconic West Coast IPA – yes, it is the OG version – has officially returned in 2019 to re-establish the brewery’s focus on its innovative lineup of Core beers that also includes Tropical DNA (hazy IPA), Soul Style IPA, and GFB Blonde Ale. All Core offerings will be available in 12 oz. cans – in addition to 12 oz. bottles – “to meet the growing demand for cans by consumers.” In addition to these Core Beers, a “strong” lineup of rotating Special Release offerings will turn up throughout the year to round out Green Flash’s 2019 portfolio.
“Our new visual identity represents a dramatic shift for the Green Flash brand and reinforces its origin as one of the original San Diego craft beers,” states Green Flash Brewing Co. VP of Marketing Ben Widseth. “Regarding West Coast IPA, over the years we have been listening to our loyal drinkers who reminisced about the original recipe. So we’re excited to bring it back for them to enjoy, along with a portfolio of other fan favorites and new beer releases to come.”
West Coast IPA and the rest of Green Flash’s new-look Core lineup is available now in 6-packs of 12 oz. bottles, 6-packs of 12 oz. cans and on draft. You can expect to find these Year-Round offerings at craft beer-friendly establishments located in Texas, California and throughout the rest of Green Flash Brewing Company’s recently streamlined distribution territory. Prost!