Bell’s Brewery Closes Out Summer with New-Look Packaging for Oberon Ale

146A9639Bell’s Brewery (Comstock, Michigan) has officially announced that Oberon Ale will be temporarily wearing a new limited-edition look for the rest of Summer 2019.

Inspired by the artwork featured on this year’s Oberon mini-kegs, Bell’s Brewery has decided to give Oberon a refreshed look that reflects the subtle shifts that occur throughout the summer season. This new design will be featured on all Oberon packaging: 4-packs of 16 oz. cans, 6-packs of 12 oz. cans, 12-packs of 12 oz. cans, 6-packs of 12 oz. bottles, and 12-packs of 12 oz. bottles. In addition to being featured on Oberon bottles and cans, this “same beautiful imagery has also inspired some brand-new Bell’s merchandise that can be purchased online and in person from the Bell’s General Store.”

“This is a fun way to celebrate the different parts of the summer season… rest assured, it’s the same beer you’ve grown to know and love,” said Larry Bell, founder and president of Bell’s Brewery.

If you happen to be unfamiliar with this summertime favorite, here’s the full brewery description for Oberon Ale (description sourced directly from the brewery’s press release):

  • Oberon Ale – One of Bell’s most popular beers, Oberon is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malt, hops and yeast.  ABV – 5.8% 

Oberon Ale is available beginning in late March through August as a Summer Seasonal in Alabama, Michigan and throughout the rest of the brewery’s distribution territory. Florida and Arizona have Year-Round access to Oberon Ale.  Prost!

Oberon special edition 146A9722