Bell’s Brewery Closes Out Summer with New-Look Packaging for Oberon Ale

146A9639Bell’s Brewery (Comstock, Michigan) has officially announced that Oberon Ale will be temporarily wearing a new limited-edition look for the rest of Summer 2019.

Inspired by the artwork featured on this year’s Oberon mini-kegs, Bell’s Brewery has decided to give Oberon a refreshed look that reflects the subtle shifts that occur throughout the summer season. This new design will be featured on all Oberon packaging: 4-packs of 16 oz. cans, 6-packs of 12 oz. cans, 12-packs of 12 oz. cans, 6-packs of 12 oz. bottles, and 12-packs of 12 oz. bottles. In addition to being featured on Oberon bottles and cans, this “same beautiful imagery has also inspired some brand-new Bell’s merchandise that can be purchased online and in person from the Bell’s General Store.”

“This is a fun way to celebrate the different parts of the summer season… rest assured, it’s the same beer you’ve grown to know and love,” said Larry Bell, founder and president of Bell’s Brewery.

If you happen to be unfamiliar with this summertime favorite, here’s the full brewery description for Oberon Ale (description sourced directly from the brewery’s press release):

  • Oberon Ale – One of Bell’s most popular beers, Oberon is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malt, hops and yeast.  ABV – 5.8% 

Oberon Ale is available beginning in late March through August as a Summer Seasonal in Alabama, Michigan and throughout the rest of the brewery’s distribution territory. Florida and Arizona have Year-Round access to Oberon Ale.  Prost!

Oberon special edition 146A9722

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Bell’s Oberon Ale Returns for the Summer

Oberon_WebPic_736X736Bell’s Brewery (Comstock, Michigan) has announced that its wildly-popular Oberon Ale will officially begin its Seasonal return on Monday, March 26.

Meant to embody all that is summer, Oberon is a ridiculously refreshing American Wheat Ale fermented with the brewery’s “signature house ale yeast, mixing a spicy hop character with mildly fruity aromas” (all present without the use of any spices or fruit in the recipe).  Proudly boasting “the color and scent of a sunny afternoon”, Oberon Ale (5.8% ABV) is rounded off with a “smooth mouthfeel” provided by its wheat malts.

Oberon Ale officially releases on March 26 and will be available through August 2018.  You can expect to find this Seasonal brew in 6-packs and 12-packs of 12 oz. bottles, 12-packs of 12 oz. cans, 4-packs of 16 oz. cans, 5L mini-kegs (coming later this spring), and on draft at craft beer-focused retailers, bars and restaurants in Alabama, Florida, Michigan and throughout the rest of Bell’s Brewery’s distribution area.  Prost!

Vital Information for Oberon Ale from Bell’s Brewery

Release – Seasonal, late March – August 2018
Style – American Wheat Ale
ABV – 5.8%
Suggested Food Pairings – “Savory: Ham, duck, sushi, salads, fennel, basil, onions, pickles, tomato, mozzarella, young cheddar; Sweet: Berries, watermelon, peaches, oranges; The Eccentric Way: Orange flan”
Recommended Glassware – Spiegelau American Wheat Beer Glass or Traditional Wheat Beer Glass
Availability – 6-packs and 12-packs of 12 oz. bottles, 12-packs of 12 oz. cans, 4-packs of 16 oz. cans, 5L mini-kegs & draft
Beer Finder – https://www.bellsbeer.com/beer-finder