Hacker-Pschorr (Munich, Germany) has officially announced that its Weissbier, the brewery’s flagship offering, is now available in 16.9 oz. cans in the U.S.
In an effort to allow their fans the opportunity to more easily enjoy their beers outdoors, Hacker-Pschorr – a brewery with more than 600 years of world class brewing experience – has decided to now offer its Weissbier in 4-packs of lightweight, 16.9 oz. cans that feature “an updated new look celebrating the brands unique heritage, tradition and superior taste.” Beyond the benefit of protecting the beer from the negative effects of light and oxygen, the move to cans is also an environmentally conscious one since they are easier to recycle than bottles.
For those unfamiliar with Hacker-Pschorr’s iconic flagship brew, Weissbier is a German-style Hefeweizen that is “naturally cloudy, full-flavored and uniquely refreshing.” Coming in at 5.5% ABV, Weissbier “[caters] to consumers who know beer and appreciate the historic brand’s unique and complex flavor.”
“We are thrilled to introduce our Weissbier in cans just in time for the New Year,” says Steve Hauser, CEO of Paulaner USA, the U.S. importer of Hacker-Pschorr.” The lightweight design of the cans makes it portable and easy to travel with and allows our consumers to enjoy this refreshing brew at all of their favorite outdoor venues and biergartens.”
Hauser adds, “Our Hacker Pschorr Weissbier has long been a favorite of German families that settled here in the U.S. and have helped shape our country. Our cans will not only give these traditional consumers greater opportunities to enjoy a bit of their heritage, these cans will open a whole new set of occasions for younger, craft beer loving consumers.”
Hacker-Pschorr Weissbier is available now in 4-packs of 16.9 oz. cans and you can expect to find this Year-Round offering at fine beer establishments located in Alabama, Florida and throughout the rest of the U.S. Prost!
Vital Information for Hacker-Pschorr Weissbier from Hacker-Pschorr
Release – Year-Round; cans launch in the U.S. in January 2020
Style – Hefeweizen
ABV – 5.5%
Ingredients – Water, malted wheat, malted barley, yeast & hops
Featured Hops – Hallertauer Herkules & Hallertauer Taurus
Suggested Food Pairings – “A delight with hearty Bavarian delicacies, but it also goes well with lighter dishes such as poultry and fish”
Availability – 4-packs of 16.9 oz. cans & draft
Distribution – Nationwide
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