Hacker-Pschorr Updates its Overall Look in the U.S.


Hacker-Pschorr (Munich, Germany) has officially announced that it will begin rolling out a new logo and an updated overall packaging presentation in the U.S during the month of May 2020.

After a successful U.S. launch of Weissbier in eye-catching cans back in January, Hacker-Pschorr has decided to apply that contemporary look to its entire portfolio available in America. This update begins with a new logo that is “strikingly bigger, thicker and louder and represents the boldness of the entire brand portfolio.” The bottles themselves have also been updated to “allow for a better overall drinking experience while setting it apart from traditional German Beer bottles.” Finally, labels and packaging will also include a “diamond pattern . . . [to emphasize] the Bavarian origin and also includes a ‘descriptor’ that identifies bier specialty.”  All of these changes were thoughtfully applied to “address the changing tastes of contemporary beer lovers without violating centuries old traditions and mandates.”

“The Hacker-Pschorr can launch was one of our most successful to date and made us revisit our current packaging to see how we can continue to enhance and improve our image with a younger audience,” says Steve Hauser, CEO of Paulaner USA. “The result is a fresh, modern look that uniquely celebrates the brands rich heritage and superior taste.”

“The new Hacker-Pschorr bottles and logo redesign moves the company into the future. We are confident that this modern day packaging facelift will introduce the brand to an entirely new generation of bier drinkers,” Hauser concludes.

American beer drinkers will begin seeing Hacker-Pschorr’s new look on shelves in May. The Hacker-Pschorr styles currently available in the U.S. are Weissbier, Munich Gold, Oktoberfest, Weisse Dark, Munich Dark, and Mai Bock. Prost!

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Tastings Notes – The Classics: Hacker-Pschorr Weissbier

HackerPschorrPourx800For this installment of Tasting Notes, we turn a spotlight on the long-standing classic that is Weissbier from Hacker-Pschorr (Munich, Germany).

With “more than 600 years of world class brewing experience” behind it, Weissbier is a German-style Hefeweizen that is “naturally cloudy, full-flavored and uniquely refreshing.”  Coming in at 5.5% ABV, Weissbier “[caters] to consumers who know beer and appreciate the historic brand’s unique and complex flavor.”

Hacker-Pschorr Weissbier is available Year-Round in newly introduced 4-packs of 16.9 oz. cans and on draft.  You can expect to find this classic offering at fine beer establishments located in Alabama, Florida and throughout the rest of the U.S.

Now that we have gone over a bit of the background information concerning this beer, what do you say we enjoy a tall pour of German brewing tradition over some Tasting Notes?

Tasting Notes for Weissbier from Hacker-Pschorr

Appearance: A slow, careful pour from a 16.9 oz. can produces an absolutely gorgeous Hefeweizen that is golden orange in color and capped with almost four fingers of dense and creamy bright white foam.  When held to direct light, the deep golden hues gain vibrancy and the oranges radiate with intensity.  The beer has that trademark Hefeweizen cloudiness, but a steady carbonation activity can still be observed coursing within.  Head retention is fantastic, eventually falling to a lasting finger that dutifully notches the glass with a line of lace after each sip.

Aroma: The malts casually push through first to establish a solid bready presence (think really good, hearty wheat bread that is still warm). This sets the stage for the yeast to take over with big notes of banana and clove.  The hops then interject with some floral tones and a touch of black pepper before the profile closes with a bit of bubblegum.

Taste:  The yeast character is just heavenly, providing generous amounts of banana, clove and bubble gum.  The wheat then neatly weaves its way into the yeast notes, creating a complementary bready quality that translates as freshly baked banana bread.  The hops then surface to round everything off with a bit of citrus, black pepper and tangy floral notes.

Mouthfeel:  On the light side of medium in body with a medium to high carbonation level, this Hefeweizen is ridiculously smooth, easy drinking and thirst quenching.  Lightly sweet on the palate, the overall experience is nicely balanced as the yeast and hop notes even things out.  The 5.5% ABV is not at all detectable, further adding to the beer’s high level of drinkability.  The aftertaste is just a bit of clove, citrus and bubblegum.

Final Thoughts:  After just a few sips, it becomes quite clear – not that it was ever in doubt – that Hacker-Pschorr Weissbier possesses all the characteristics you expect from a well-composed Hefeweizen.  Where it sets itself apart from the long list of iconic German-made Hefeweizens is in the area of overall drinkability.  With its lighter body, higher carbonation level, reasonable ABV and refreshing flavors, Weissbier is downright crushable and a perfect option if you want to break up your routine when it comes to daily drinking options, lawnmower beers, etc.

Once we combine all of the above with the fact that Hacker-Pschorr Weissbier is newly available in these handy 16.9 oz. cans, we can easily declare that now is the perfect time to revisit this classic.  Just grab a few 4-packs, load up the cooler or fridge, and enjoy this traditional German goodness while watching the game, grilling out with friends, at the beach, after a hike, etc. After you crush that first can and reach for the second (and watch your buddies do the same), you will make sure that Hacker-Pschorr Weissbier – and other Hefeweizens like it – will have a place next to those IPAs and Pilsners the next time you entertain or hit the outdoors.  Prost!

Hacker-Pschorr Introduces Cans of Weissbier in the U.S.

HackerPschorrLogoHacker-Pschorr (Munich, Germany) has officially announced that its Weissbier, the brewery’s flagship offering, is now available in 16.9 oz. cans in the U.S.

In an effort to allow their fans the opportunity to more easily enjoy their beers outdoors, Hacker-Pschorr – a brewery with more than 600 years of world class brewing experience – has decided to now offer its Weissbier in 4-packs of lightweight, 16.9 oz. cans that feature “an updated new look celebrating the brands unique heritage, tradition and superior taste.”  Beyond the benefit of protecting the beer from the negative effects of light and oxygen, the move to cans is also an environmentally conscious one since they are easier to recycle than bottles.

For those unfamiliar with Hacker-Pschorr’s iconic flagship brew, Weissbier is a German-style Hefeweizen that is “naturally cloudy, full-flavored and uniquely refreshing.”  Coming in at 5.5% ABV, Weissbier “[caters] to consumers who know beer and appreciate the historic brand’s unique and complex flavor.”

“We are thrilled to introduce our Weissbier in cans just in time for the New Year,” says Steve Hauser, CEO of Paulaner USA, the U.S. importer of Hacker-Pschorr.” The lightweight design of the cans makes it portable and easy to travel with and allows our consumers to enjoy this refreshing brew at all of their favorite outdoor venues and biergartens.”


Hauser adds, “Our Hacker Pschorr Weissbier has long been a favorite of German families that settled here in the U.S. and have helped shape our country. Our cans will not only give these traditional consumers greater opportunities to enjoy a bit of their heritage, these cans will open a whole new set of occasions for younger, craft beer loving consumers.”

Hacker-Pschorr Weissbier is available now in 4-packs of 16.9 oz. cans and you can expect to find this Year-Round offering at fine beer establishments located in Alabama, Florida and throughout the rest of the U.S.  Prost!

Vital Information for Hacker-Pschorr Weissbier from Hacker-Pschorr

Release – Year-Round; cans launch in the U.S. in January 2020
Style – Hefeweizen
ABV – 5.5%
Ingredients – Water, malted wheat, malted barley, yeast & hops
Featured Hops – Hallertauer Herkules & Hallertauer Taurus
Suggested Food Pairings – “A delight with hearty Bavarian delicacies, but it also goes well with lighter dishes such as poultry and fish”
Availability – 4-packs of 16.9 oz. cans & draft
Distribution – Nationwide