D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that it will add FLIGHT, an upscale light beer with only 95 calories, to its Year-Round portfolio in March 2020.
Developed with the intention to “[redefine] what consumers deserve in an upscale light beer,” FLIGHT is a Light Lager meticulously crafted with Yuengling’s “190 years of brewing expertise.” Coming in at just 4.5% ABV, 95 calories and 2.6 grams of carbs, FLIGHT is “a crisp, easy-to-drink beer that will complement the brewery’s existing portfolio of brands.”
“Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today’s consumers,” said Jennifer Yuengling, Vice President of Operations and 6th generation family member, D.G. Yuengling & Son, Inc. “Our family brewing business was built on providing consumers with a high-quality, great-tasting drinking experience for social occasions. We have spent more than a year perfecting FLIGHT by Yuengling, taking the taste of this light beer to new heights, and can’t wait for our fans and light beer drinkers to try it.”
FLIGHT is rolling out now with availability in 6-packs of 12 oz. bottles and 12-packs of 12 oz. bottles, and draft availability will hit select markets in the second half of 2020. You can expect to find this new Year-Round offering at beer-friendly retailers, bars and restaurants located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s 22-state distribution area. Prost!
Vital Information for FLIGHT from D.G. Yuengling & Son, Inc.
Release – Year-Round; launching late February 2020
Style – American Light Lager
ABV – 4.2%
Calories – 95
Carbs – 2.6 grams
Fun Fact #1 – “The FLIGHT brand name is a unique take on light beer, with a nod to D.G. Yuengling & Son’s iconic eagle logo. The brand’s modern packaging design and sleek wing logo is a contemporary take on the brewery’s traditional eagle logo and is a tribute to D.G. Yuengling’s original Eagle Brewery built in 1829.”
Fun Fact #2 – “FLIGHT will be supported by the fully integrated Raise the BarTM campaign which is built off the brewery’s foundation of hard work, passion and pride. The campaign will encourage consumers to strive to be the best versions of themselves and continue to push themselves in their lives. These qualities are exemplified by Yuengling’s newest brand ambassadors Rose Lavelle, American professional soccer star, and Lauren Alaina, award-winning country singer, songwriter and actress. Rose and Lauren embody the spirit and passion of ‘Raising the Bar,’ with their drive to pursue their own standards of success and personal growth, whether it’s on the field or on the stage. As FLIGHT brand ambassadors, Rose and Lauren will represent the brand via personal appearances and performances, fan meet & greets, special promotions and sweepstakes, and prominent roles in the new multichannel advertising campaign.”
Availability – 6-packs of 12 oz. bottles & 12-packs of 12 oz. bottles (draft will launch during the second half of 2020)
Beer Finder – https://www.yuengling.com/find-our-beer/