Yuengling Oktoberfest Returns with a New Look

YuenglingLogoD.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that its highly coveted Oktoberfest will begin its Seasonal Release in late August 2019.

Returning to shelves and taps with “a brand-new look . . . [that] still reflects the brand’s rich German heritage and brewing expertise,” Oktoberfest is a medium-bodied Märzen brewed with “an expert blend of roasted malts and . . . hops.”  Coming in at a quaffable 5.4% ABV, Oktoberfest can be easily enjoyed by the bottle, pint or stein all fest season long.

Oktoberfest is rolling out now and is scheduled to hang around through October.  You can expect to find this Seasonal offering available in 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles and on draft at select beer-friendly retailers, bars and restaurants located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s distribution network.  Prost!

Vital Information for Oktoberfest from D.G. Yuengling & Son, Inc. 

Release – Seasonal (Fall); August – October 2019
Style – Märzen/Oktoberfest
ABV – 5.4%
Fun Fact – On the packaging update: “This release follows a series of brand updates from Yuengling this year, including the 190th anniversary commemorative cans, updates to the Premium, Premium Light, and Lord Chesterfield cans and Porter 12-pack packaging, spearheaded by Yuengling’s 6th generation; Jen, Debbie, Wendy, and Sheryl Yuengling.”
Suggested Food Pairings – “Yuengling’s fan-favorite Oktoberfest pairs particularly well with sausages, breads, and cheeses, making it a delicious choice for the approaching fall season and Oktoberfest celebrations across the U.S. Hearty recipes like Oktoberfest Apple Pancake Recipe, Oktoberfest Turkey Dinner and Oktoberfest Fondue make for great additions to any fall tailgate or celebration.”
Availability – 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles & draft
Beer Finder – https://www.yuengling.com/find-our-beer/


Yuengling Launches Golden Pilsner as First New Core Product in 17 Years

YuenglingGoldenPilsD.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that Yuengling Golden Pilsner will join its iconic core product portfolio in April 2018.

Arriving as the first new Year-Round beer to debut for Yuengling in 17 years and the “first for [the] sixth generation of brewers at America’s Oldest Brewery®”, Golden Pilsner has been developed with an “all malt” – no adjuncts added – recipe that “combines pale and specialty malts, and Hallertau and Saaz hops, to create a bold, noble hop flavored brew with a smooth, clean finish.”  Weighing in at a light and refreshing 4.7% ABV and 135 calories, Yuengling Golden Pilsner strives to supply beer drinkers with a “New Standard in Refreshment”.

“Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” said Jen Yuengling, 6th generation brewer, D.G. Yuengling & Son, Inc. “We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan.”

With availability in 12 oz. bottles, 12 oz. cans and on draft, Yuengling Golden Pilsner will begin a limited rollout in the following select markets on April 1: Cleveland, Ohio; Harrisburg and Schuylkill County, Pennsylvania; Atlanta, Georgia; the Virginia Beach area; Rhode Island; and the Tampa, Fort Myers and Orlando areas of Florida. Golden Pilsner is scheduled to expand its availability throughout Florida and Georgia in April and May, and it will ultimately reach full distribution across Yuengling’s entire 22-state footprint by the end of 2018.  Prost!

Vital Information for Yuengling Golden Pilsner from D.G. Yuengling & Son, Inc.

Release – Core/Year-Round, limited rollout begins April 1, 2018
Style – Pilsner
ABV – 4.7%
Featured Hops – Hallertau & Saaz
Availability – 12 oz. bottles, 12 oz. cans & draft
Beer Finder – https://www.yuengling.com/find-our-beer/