D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that it will release a new and improved version of its Light Lager 99 in mid-June 2021.
Reformulated to give health-conscious beer drinkers “a best-in-class flavor experience that finishes smooth and clean after each sip,” Light Lager 99 is a Light Amber Lager that “[maintains] the full flavor profile similar to Yuengling’s flagship Lager brand.” Coming in at just 99 calories, 3.2 grams of carbs and 4% ABV, Light Lager 99 has all the “stats that today’s consumers expect from their light beer.”
“With today’s demand for low carb and low-calorie beers and a fun-filled summer around the corner, it was the perfect time to push the boundaries of taste with our Light Lager,” said Jennifer Yuengling, Vice President of Operations and 6th generation family member, D.G. Yuengling & Son, Inc. “We listened to our fans’ evolving tastes and responded by refining our Light Lager beer. With this new and improved brew, fans can have it all with low stats without compromising our iconic LAGER taste!”
The new Light Lager 99 is rolling out this month. You can expect to find this Year-Round offering available in 12 oz. bottles, 12 oz. cans, 16 oz. cans and on draft at beer-friendly establishments located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s 22-state distribution area. Prost!
Vital Information for Light Lager 99 from D.G. Yuengling & Son, Inc.
Release – Year-Round; new version debuts June 2021 Style – Light Amber Lager ABV – 4% Calories – 99 Carbs – 3.2 grams Availability – 12 oz. bottles, 12 oz. cans, 16 oz. cans & draft Beer Finder – https://www.yuengling.com/find-our-beer/
Here to be Yuengling’s way of “disrupting the beer scene” with an “edgy and flavorful brand,” Raging Eagle is a Pilsner brewed with classic hops and dosed with natural mango flavor. Coming in at 6% ABV, Raging Eagle is “the ideal beverage for legal drinking age adults who are looking for bold, invigorating flavor in their next beer adventure.”
“We saw an opportunity to leverage our six generations of brewing expertise to create a refreshing mango beer that appeals to adventurous drinkers and adds a bold new brand to our portfolio of iconic beers,” said Jen Yuengling, 6th generation brewer, D.G. Yuengling & Son, Inc. “Raging Eagle Mango Beer feeds into the passion and energy of the 21-35 young adult who is often surrounded by friends and itching to embark on new and unique adventures.”
Raging Eagle launches in February in 24 oz. cans and more packaging options will arrive later in 2021. You can expect to find this new Year-Round at convenient stores located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s 22-state distribution footprint. Prost!
Vital Information for Raging Eagle from Yuengling | D.G. Yuengling & Son, Inc.
Release – Year-Round; launching February 2021 Style – Pilsner/Fruit Beer ABV – 6% Calories – 172 (per serving) Added Ingredients – Natural mango flavor Suggested Food Pairings – “Fish Tacos, Pad Thai or Spicy Wings” Availability – 24 oz. cans Beer Finder – https://www.yuengling.com/find-our-beer/
D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that it will begin the Seasonal Release of Hershey’s Chocolate Porter, a special collaboration project with The Hershey Company (Hershey, Pennsylvania), in late September 2020.
First introduce as a limited, draft-only release in 2019 and now back in 2020 for all of Yuengling’s distribution territory to enjoy in bottles and on draft, Hershey’s Chocolate Porter is an American Porter that “combines Yuengling’s nearly 200-year old Dark Brewed Porter recipe with the world-famous taste of Hershey’s chocolate.” Coming in at a smooth 4.7% ABV, Hershey’s Chocolate Porter offers a decadent sensory experience that “artfully [blends] Hershey’s iconic chocolate flavor with caramel and dark roasted malts for a smooth, rich and delightfully chocolaty finish.”
“Last year we were overwhelmed by the excitement and passion expressed by our fans for our first-ever collaboration beer,” said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer, D.G. Yuengling & Son, Inc. “We heard our fans and saw consumers, near and far, scrambling to get their hands on a taste of Yuengling Hershey’s Chocolate Porter. So, in keeping with our 191-year tradition of listening to our loyal fans, we decided to release our Chocolate Porter across our entire footprint and in bottles for even more consumers 21+ to enjoy.”
“We’re happy to work with Yuengling to expand the availability of the chocolate porter and, better yet the Yuengling Hershey’s chocolate porter is available in bottles for the first time. Now our fans will be able to enjoy this one-of-a-kind beer collaboration in the comfort of their homes,” said Ernie Savo, senior director global licensing, The Hershey Company.
Hershey’s Chocolate Porter will begin rolling out in late September 2020 and is scheduled to stick around through February of 2021. You can expect to find this Seasonal offering available in 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles and on draft at select craft beer-friendly establishments located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s 22-state distribution footprint. Prost!
Vital Information for Hershey’s Chocolate Porter from D.G. Yuengling & Son, Inc.
Release – Seasonal; late September 2020 – February 2021 Style – American Porter ABV – 4.7% Calories – 180 Added Ingredients – Hershey’s chocolate Suggested Pairings – “The liquid pairs well with everything from barbequed and smoked meats, to cheeses and desserts – perfect for any holiday celebration, while offering fans a truly premium drinking experience.” Availability – 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles & draft Beer Finder – https://www.yuengling.com/find-our-beer/
“As America’s Oldest Brewery, for nearly 200 years, we have survived a number of highs and lows throughout our nation’s history. We have learned that the best way to get through tough times is to stick together and support one another. We firmly believe in these efforts to assist our communities as they grapple with the unprecedented impact of COVID-19,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are proud to work alongside nonprofit partners who are able to support heroes on the front lines and our communities in need, including the Gary Sinise Foundation and HARP. Together, we will overcome this challenge and come out stronger and more united than ever.”
The first step in Yuengling’s two-part relief plan is “donating to the Gary Sinise Foundation’s dedicated campaign called the Emergency COVID-19 Combat Service, which will go exclusively towards providing grants to first responders within Yuengling’s 22-state footprint.” These grants are specifically designed to “assist first responders, especially those within volunteer organizations that have limited resources, in purchasing personal protective equipment (PPE) and essential gear needed when answering COVID-19 service calls.” The Emergency COVID-19 Combat Service also makes “financial assistance . . . available to healthcare professionals, service members, veterans, first responders, and their families who have been impacted by the novel coronavirus.”
“Through the tremendous support and generosity of Yuengling, we are honored to help first responders battling this historic pandemic,” said Elizabeth Fields, COO of the Gary Sinise Foundation. “Just as our first responders and all of those on the front lines are working so hard to protect us, we want to do everything we can to protect and support them. The Emergency COVID-19 Combat Service is an extension of the Gary Sinise Foundation’s mission to serve and protect those who so bravely protect our nation, 365 days a year.”
The second part in Yuengling’s COVID-19 relief efforts focuses on the “importance on helping communities within its home state of Pennsylvania.” Yuengling has partnered with the Pennsylvania Restaurant & Lodging Association to become a “Founding Donor of the newly established HARP fund, which will provide immediate emergency funding to frontline employees of Pennsylvania’s hospitality businesses, bartenders, servers and waitstaff who are experiencing significant hardships due to the abrupt closure of their bars, restaurants and hotels.” Donations can be made directly to HARP by clicking here.
“We are profoundly grateful to Yuengling for quickly stepping in as a Founding Sponsor of Hospitality Assistance Response of Pennsylvania (HARP). Pennsylvania’s hospitality industry has been hit hard by the coronavirus pandemic and our employees are experiencing significant hardships as a result,” said John Longstreet, PRLA president & CEO. “HARP was created to swiftly provide financial assistance to those individuals who have been impacted COVID-19.”
In addition to the $100,000 commitment the brewery has made to causes detailed above, Yuengling “will continue to work closely with its employees, stakeholders and community partners to help support those in most need” during the COVID-19 health crisis. These additional efforts include “coordinating with its brand ambassadors, including country singers Lauren Alaina and Cliff Cody, professional soccer player Rose Lavelle, celebrity chef Kelsey Barnard Clark and Philadelphia Phillies pitcher Aaron Nola, to support additional community COVID-19 relief efforts and to engage consumers who are staying safe at home.” For more information about Yuengling’s COVID-19 relief efforts, and how you can donate, visit https://www.yuengling.com/covid19relief or follow @Yuengling on Facebook, @YuenglingBeer on Twitter and @YuenglingBeer on Instagram. Prost!
D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that it will add FLIGHT, an upscale light beer with only 95 calories, to its Year-Round portfolio in March 2020.
Developed with the intention to “[redefine] what consumers deserve in an upscale light beer,” FLIGHT is a Light Lager meticulously crafted with Yuengling’s “190 years of brewing expertise.” Coming in at just 4.5% ABV, 95 calories and 2.6 grams of carbs, FLIGHT is “a crisp, easy-to-drink beer that will complement the brewery’s existing portfolio of brands.”
“Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today’s consumers,” said Jennifer Yuengling, Vice President of Operations and 6th generation family member, D.G. Yuengling & Son, Inc. “Our family brewing business was built on providing consumers with a high-quality, great-tasting drinking experience for social occasions. We have spent more than a year perfecting FLIGHT by Yuengling, taking the taste of this light beer to new heights, and can’t wait for our fans and light beer drinkers to try it.”
FLIGHT is rolling out now with availability in 6-packs of 12 oz. bottles and 12-packs of 12 oz. bottles, and draft availability will hit select markets in the second half of 2020. You can expect to find this new Year-Round offering at beer-friendly retailers, bars and restaurants located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s 22-state distribution area. Prost!
Vital Information for FLIGHT from D.G. Yuengling & Son, Inc.
Release – Year-Round; launching late February 2020 Style – American Light Lager ABV – 4.2% Calories – 95 Carbs – 2.6 grams Fun Fact #1 – “The FLIGHT brand name is a unique take on light beer, with a nod to D.G. Yuengling & Son’s iconic eagle logo. The brand’s modern packaging design and sleek wing logo is a contemporary take on the brewery’s traditional eagle logo and is a tribute to D.G. Yuengling’s original Eagle Brewery built in 1829.” Fun Fact #2 – “FLIGHT will be supported by the fully integrated Raise the BarTM campaign which is built off the brewery’s foundation of hard work, passion and pride. The campaign will encourage consumers to strive to be the best versions of themselves and continue to push themselves in their lives. These qualities are exemplified by Yuengling’s newest brand ambassadors Rose Lavelle, American professional soccer star, and Lauren Alaina, award-winning country singer, songwriter and actress. Rose and Lauren embody the spirit and passion of ‘Raising the Bar,’ with their drive to pursue their own standards of success and personal growth, whether it’s on the field or on the stage. As FLIGHT brand ambassadors, Rose and Lauren will represent the brand via personal appearances and performances, fan meet & greets, special promotions and sweepstakes, and prominent roles in the new multichannel advertising campaign.”
Availability – 6-packs of 12 oz. bottles & 12-packs of 12 oz. bottles (draft will launch during the second half of 2020)
Beer Finder – https://www.yuengling.com/find-our-beer/
D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that its highly coveted Oktoberfest will begin its Seasonal Release in late August 2019.
Returning to shelves and taps with “a brand-new look . . . [that] still reflects the brand’s rich German heritage and brewing expertise,” Oktoberfest is a medium-bodied Märzen brewed with “an expert blend of roasted malts and . . . hops.” Coming in at a quaffable 5.4% ABV, Oktoberfest can be easily enjoyed by the bottle, pint or stein all fest season long.
Oktoberfest is rolling out now and is scheduled to hang around through October. You can expect to find this Seasonal offering available in 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles and on draft at select beer-friendly retailers, bars and restaurants located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s distribution network. Prost!
Vital Information for Oktoberfest from D.G. Yuengling & Son, Inc.
Release – Seasonal (Fall); August – October 2019 Style – Märzen/Oktoberfest ABV – 5.4% Fun Fact – On the packaging update: “This release follows a series of brand updates from Yuengling this year, including the 190th anniversary commemorative cans, updates to the Premium, Premium Light, and Lord Chesterfield cans and Porter 12-pack packaging, spearheaded by Yuengling’s 6th generation; Jen, Debbie, Wendy, and Sheryl Yuengling.” Suggested Food Pairings – “Yuengling’s fan-favorite Oktoberfest pairs particularly well with sausages, breads, and cheeses, making it a delicious choice for the approaching fall season and Oktoberfest celebrations across the U.S. Hearty recipes like Oktoberfest Apple Pancake Recipe, Oktoberfest Turkey Dinner and Oktoberfest Fondue make for great additions to any fall tailgate or celebration.” Availability – 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles & draft Beer Finder – https://www.yuengling.com/find-our-beer/
D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that Yuengling Golden Pilsner will join its iconic core product portfolio in April 2018.
Arriving as the first new Year-Round beer to debut for Yuengling in 17 years and the “first for [the] sixth generation of brewers at America’s Oldest Brewery®”, Golden Pilsner has been developed with an “all malt” – no adjuncts added – recipe that “combines pale and specialty malts, and Hallertau and Saaz hops, to create a bold, noble hop flavored brew with a smooth, clean finish.” Weighing in at a light and refreshing 4.7% ABV and 135 calories, Yuengling Golden Pilsner strives to supply beer drinkers with a “New Standard in Refreshment”.
“Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” said Jen Yuengling, 6th generation brewer, D.G. Yuengling & Son, Inc. “We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan.”
With availability in 12 oz. bottles, 12 oz. cans and on draft, Yuengling Golden Pilsner will begin a limited rollout in the following select markets on April 1: Cleveland, Ohio; Harrisburg and Schuylkill County, Pennsylvania; Atlanta, Georgia; the Virginia Beach area; Rhode Island; and the Tampa, Fort Myers and Orlando areas of Florida. Golden Pilsner is scheduled to expand its availability throughout Florida and Georgia in April and May, and it will ultimately reach full distribution across Yuengling’s entire 22-state footprint by the end of 2018. Prost!
Vital Information for Yuengling Golden Pilsner from D.G. Yuengling & Son, Inc.
Release – Core/Year-Round, limited rollout begins April 1, 2018 Style – Pilsner ABV – 4.7% Featured Hops – Hallertau & Saaz Availability – 12 oz. bottles, 12 oz. cans & draft Beer Finder – https://www.yuengling.com/find-our-beer/