Yuengling Makes $100,000 Commitment to Support First Responders & Hospitality Community during COVID-19

YuenglingCOVID2D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania), America’s Oldest Brewery®, has officially announced that it is stepping up to provide relief during the COVID-19 public health crisis by committing $100,000 to support the Gary Sinise Foundation and its Emergency COVID-19 Combat Service campaign and the Pennsylvania Restaurant & Lodging Association’s newly established Hospitality Assistance Response of Pennsylvania (HARP) fund for affected hospitality workers.

“As America’s Oldest Brewery, for nearly 200 years, we have survived a number of highs and lows throughout our nation’s history. We have learned that the best way to get through tough times is to stick together and support one another. We firmly believe in these efforts to assist our communities as they grapple with the unprecedented impact of COVID-19,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are proud to work alongside nonprofit partners who are able to support heroes on the front lines and our communities in need, including the Gary Sinise Foundation and HARP. Together, we will overcome this challenge and come out stronger and more united than ever.”

The first step in Yuengling’s two-part relief plan is “donating to the Gary Sinise Foundation’s dedicated campaign called the Emergency COVID-19 Combat Service, which will go exclusively towards providing grants to first responders within Yuengling’s 22-state footprint.”  These grants are specifically designed to “assist first responders, especially those within volunteer organizations that have limited resources, in purchasing personal protective equipment (PPE) and essential gear needed when answering COVID-19 service calls.”  The Emergency COVID-19 Combat Service also makes “financial assistance . . . available to healthcare professionals, service members, veterans, first responders, and their families who have been impacted by the novel coronavirus.”

“Through the tremendous support and generosity of Yuengling, we are honored to help first responders battling this historic pandemic,” said Elizabeth Fields, COO of the Gary Sinise Foundation. “Just as our first responders and all of those on the front lines are working so hard to protect us, we want to do everything we can to protect and support them. The Emergency COVID-19 Combat Service is an extension of the Gary Sinise Foundation’s mission to serve and protect those who so bravely protect our nation, 365 days a year.”

If you wish to make a donation to the Gary Sinise Foundation’s Emergency COVID-19 Combat Service, you can do so at https://donate.garysinisefoundation.org/Yuengling and Yuengling will “match donations . . . dollar for dollar, up to $45,000.”

The second part in Yuengling’s COVID-19 relief efforts focuses on the “importance on helping communities within its home state of Pennsylvania.”  Yuengling has partnered with the Pennsylvania Restaurant & Lodging Association to become a “Founding Donor of the newly established HARP fund, which will provide immediate emergency funding to frontline employees of Pennsylvania’s hospitality businesses, bartenders, servers and waitstaff who are experiencing significant hardships due to the abrupt closure of their bars, restaurants and hotels.”  Donations can be made directly to HARP by clicking here.

“We are profoundly grateful to Yuengling for quickly stepping in as a Founding Sponsor of Hospitality Assistance Response of Pennsylvania (HARP). Pennsylvania’s hospitality industry has been hit hard by the coronavirus pandemic and our employees are experiencing significant hardships as a result,” said John Longstreet, PRLA president & CEO. “HARP was created to swiftly provide financial assistance to those individuals who have been impacted COVID-19.”

In addition to the $100,000 commitment the brewery has made to causes detailed above, Yuengling “will continue to work closely with its employees, stakeholders and community partners to help support those in most need” during the COVID-19 health crisis.  These additional efforts include “coordinating with its brand ambassadors, including country singers Lauren Alaina and Cliff Cody, professional soccer player Rose Lavelle, celebrity chef Kelsey Barnard Clark and Philadelphia Phillies pitcher Aaron Nola, to support additional community COVID-19 relief efforts and to engage consumers who are staying safe at home.”  For more information about Yuengling’s COVID-19 relief efforts, and how you can donate, visit https://www.yuengling.com/covid19relief or follow @Yuengling on Facebook, @YuenglingBeer on Twitter and @YuenglingBeer on Instagram. Prost!