Shiner Launches Tex Hex IPA Series with Release of Bruja’s Brew

Shiner Beer (Shiner, Texas) has officially announced that it will begin the Limited Release of Bruja’s Brew IPA in late January 2022.

The first release in Shiner’s Tex Hex IPA Series aimed at giving the brewery “a bigger presence in IPA, the largest and fastest-growing beer category in the U.S.,” Bruja’s Brew is an American India Pale Ale “brewed with cactus water and Amarillo hops, an ode to the brand’s Texas roots.” Coming in at 7% ABV and 60 IBUs, Bruja’s Brew “delivers a hops-forward aroma and flavor that is a mix of bright, citrusy, resinous and tropical, featuring a medley of tangerine, pineapple, citrus and stone fruit.”

“Shiner could not be more excited by the launch of Tex Hex IPA. Shiner fans have demanded that we get back in the IPA category, and we believe Tex Hex delivers in a groundbreaking way,” says Matt Pechman, Shiner Beers Head of Marketing. “With unique Southwestern ingredients like cactus water, and a taste that we know connects with IPA drinkers, we are incredibly proud of this beer. We can’t wait to see what else La Bruja has in store for us in 2022 and beyond.”

Bruja’s Brew is rolling out now and is scheduled to hang around through Spring 2022. You can expect to find this Limited Release available in 6-packs of 12 oz. cans, 12-packs of 12 oz. cans and on draft at select craft beer-friendly establishments located in Texas and throughout the rest of Shiner’s nationwide distribution network. Prost!

Vital Information for Bruja’s Brew from Shiner Beer

Release – Limited/Tex Hex IPA Series; launching January 2022
Style – American India Pale Ale
ABV – 7%
IBUs – 60
Featured Hops – Amarillo
Added Ingredients – Cactus water
Fun Fact – “To capture the imagination of IPA drinkers, Shiner is also introducing the character of ‘La Bruja’, the alchemist, who is prominently featured on Tex Hex cans and packaging. La Bruja is a dark, mysterious shaman who roams the Texas desert gathering ingredients for her otherworldly creations. Brewed with fire, magic, and sin, her IPAs are only for the worthy, the ones called by the wind.”
Availability – 6-packs of 12 oz. cans, 12-packs of 12 oz. cans & draft
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