Shiner Beer Adds ¡Órale! Mexican-style Lager to Portfolio

Posted on by mashingin

Shiner Beer (Shiner, Texas) has officially announced that it will introduce ¡Órale!, Mexican-Style Cerveza, in May 2022.

Developed to serve as “a rallying cry for an adventurous day or night out,” ¡Órale! is a Mexican-style Lager “crafted with premium 2-row malt and Lager yeast and brewed with agave.” Coming in at 4.5% ABV, ¡Órale! is “crisp and sessionable, pairing especially well with spicy, flavorful foods.”

“I am thrilled at the opportunity to combine my Mexican heritage with a Mexican style lager bearing the Shiner label and the Spoetzl Brewery’s commitment to quality,” says Carlos Alvarez, CEO of The Gambrinus Company in San Antonio, TX, who acquired the Spoetzl Brewery in 1989. “I know Shiner fans will enjoy ¡Orale! – a word that expresses so much in the Spanish language.”

¡Órale! is rolling out now and will be available Year-Round in 6-packs of 12 oz. cans, 12-packs of 12 oz. cans, 6-packs of 12 oz. bottles and 12-packs of 12 oz. bottles. You can expect to find this new offering at craft beer-friendly establishments located in Alabama, Florida, Texas and throughout the rest of Shiner’s nationwide distribution network. Prost!

Vital Information for ¡Órale! from Shiner Beer

Release – Year-Round; launching May 2022
Style – Mexican-style Lager
ABV – 4.5%
Added Ingredients – Agave
Fun Fact – “So what does ¡Órale! mean? It’s an authentically Mexican term that can be a greeting, a question, an affirmation or a call to action. In the case of ¡Orale! Mexican-Style Cerveza, it’s a rallying cry for an adventurous day or night out. It’s not a simple ‘yes,’ but an enthusiastic ‘Hell Yes!’ to the wild ideas, crazy schemes and incredible escapades that will take the ordinary into something completely unforgettable.”
Availability – 6-packs of 12 oz. cans, 12-packs of 12 oz. cans, 6-packs of 12 oz. bottles & 12-packs of 12 oz. bottles
Beer Finder – https://shiner.com/find

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Shiner Launches Tex Hex IPA Series with Release of Bruja’s Brew

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Shiner Beer (Shiner, Texas) has officially announced that it will begin the Limited Release of Bruja’s Brew IPA in late January 2022.

The first release in Shiner’s Tex Hex IPA Series aimed at giving the brewery “a bigger presence in IPA, the largest and fastest-growing beer category in the U.S.,” Bruja’s Brew is an American India Pale Ale “brewed with cactus water and Amarillo hops, an ode to the brand’s Texas roots.” Coming in at 7% ABV and 60 IBUs, Bruja’s Brew “delivers a hops-forward aroma and flavor that is a mix of bright, citrusy, resinous and tropical, featuring a medley of tangerine, pineapple, citrus and stone fruit.”

“Shiner could not be more excited by the launch of Tex Hex IPA. Shiner fans have demanded that we get back in the IPA category, and we believe Tex Hex delivers in a groundbreaking way,” says Matt Pechman, Shiner Beers Head of Marketing. “With unique Southwestern ingredients like cactus water, and a taste that we know connects with IPA drinkers, we are incredibly proud of this beer. We can’t wait to see what else La Bruja has in store for us in 2022 and beyond.”

Bruja’s Brew is rolling out now and is scheduled to hang around through Spring 2022. You can expect to find this Limited Release available in 6-packs of 12 oz. cans, 12-packs of 12 oz. cans and on draft at select craft beer-friendly establishments located in Texas and throughout the rest of Shiner’s nationwide distribution network. Prost!

Vital Information for Bruja’s Brew from Shiner Beer

Release – Limited/Tex Hex IPA Series; launching January 2022
Style – American India Pale Ale
ABV – 7%
IBUs – 60
Featured Hops – Amarillo
Added Ingredients – Cactus water
Fun Fact – “To capture the imagination of IPA drinkers, Shiner is also introducing the character of ‘La Bruja’, the alchemist, who is prominently featured on Tex Hex cans and packaging. La Bruja is a dark, mysterious shaman who roams the Texas desert gathering ingredients for her otherworldly creations. Brewed with fire, magic, and sin, her IPAs are only for the worthy, the ones called by the wind.”
Availability – 6-packs of 12 oz. cans, 12-packs of 12 oz. cans & draft
Beer Finder – https://shiner.com/find

Shiner Oktoberfest Makes Annual Return

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shinerOktoberfest2Spoetzl Brewery | Shiner Beer (Shiner, Texas) has officially announced that Shiner Oktoberfest, the brewery’s most awarded Seasonal, will return to shelves and taps in late August.

A true embodiment of Spoetzl Brewery’s Bavarian roots, Shiner Oktoberfest is a traditional Märzen-style Ale brewed with the “highest-quality Two-Row Barley, Munich, and Caramel malts, along with German grown Hallertau Tradition and Hersbrucker hops.”  Coming in at 4.48% ABV and 18 IBUs, Shiner Oktoberfest boasts “a rich malty aroma, with a caramel sweetness that fades to a dry, hoppy finish.”

Shiner Oktoberfest is rolling out now and will be available for a limited time. You can expect to find this Seasonal Release available in 6-packs of 12 oz. bottles and on draft at craft beer-friendly establishments located in Alabama, Florida, Texas and throughout the rest of Shiner’s distribution network.  Prost!

Vital Information for Shiner Oktoberfest from Spoetzl Brewery | Shiner Beer

Release – Seasonal (Fall); returning late August 2019
Style – Märzen/Oktoberfest
ABV – 4.48%
IBUs – 18
Malts – 2-Row, Munich & Caramel
Hops – Hallertau Tradition & Hersbrucker
Availability – 6-packs of 12 oz. bottles & draft
Beer Finder – https://www.shiner.com/find

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Shiner Beer Unleashes Texas Heat Wave Variety Pack

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shinertxheatwave2.pngShiner Beer (Shiner, Texas) has officially announced that Texas Heat Wave, a Limited-Edition Summer Variety Pack, will begin hitting shelves in April 2019.

Released annually to serve as the thirst-quenching answer to a Texas summer, the Texas Heat Wave is a mixed variety pack that contains the following three refreshing brews (descriptions sourced directly from the brewery’s website):

  • Prickly Pear – A crisp Lager with a tart, citrusy flavor generously donated by prickly pears. 
  • Cherry Limeade – A unique brew with sweet cherry and tangy lime, inspired by a classic summer treat.
  • Sea Salt & Lime Summer Lager – An easy-drinking Lager with just a hint of salt and a refreshing lime finish.  

The Texas Heat Wave Summer Pack is rolling out now and will be available for a limited time during the warm weather months.  You can expect to find this mixed variety pack at craft beer-friendly retailers located in Alabama, Florida, Texas and throughout the rest of Shiner’s distribution area.  Prost!

 

 

Spoetzl Brewery & Balcones Distilling Team Up to Release Limited-Edition Spoetzl Märzen

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SpoetzlMarzen2cropSpoetzl Brewery (Shiner, Texas) has announced that it will officially begin the Limited Release of Spoetzl Märzen, a barrel-aged collaboration with Balcones Distilling (Waco, Texas), in October 2018.

Created as a joint effort from “two Texas icons who share a passion for supreme craftsmanship and appreciation for things done well”, Spoetzl Märzen is a massive Märzen-style Lager brewed with imported Munich malts, “hopped with prized Hallertau and Hersbrucker varietals and krausened twice to round out the lightly toasted, spicy malt flavors.”  Once the brewing process was completed, the beer was then sent to mature in “barrels that formerly housed the award-winning single malt whisky” from Balcones Distilling.  Well-aged and fully-matured, the “labor of love” that is Spoetzl Märzen (11% ABV and 32 IBUs) has emerged from its rest as a “coppery-orange hued, hop-forward brew [that has] notes of caramel and oak from the whisky-imbued barrels offering a smooth, lingering finish that adds depth and character.”

“For 109 years, Spoetzl Brewery has delivered best in class craft beer. We are excited to get back to our roots with the second release of our small batch brewing program. Barrel-aging is wildly popular from beer to coffee, not to mention the original way to make a Märzen-style lager. For this reason, it was great to work with our friends over at Balcones Distilling, the most awarded Texas whisky, as the tannins from whisky-soaked barrels naturally increase the clarity of the beer while also imparting a unique roundness and incredible color to the beer.”

 

– Tom Fiorenzi, Director of Brewing at Spoetzl Brewery

Spoetzl Märzen will officially release on October 1 and will be available as long as supplies last.  You can expect to find this Limited-Edition beer available in 750ml bottles (suggested retail price of $14.99 each) at select specialty beer retailers located throughout the state of Texas.  Prost!

Vital Information for Spoetzl Märzen from Spoetzl Brewery and Balcones Distilling 

Release – Limited, October 2018
Style – Märzen
ABV – 11%
IBUs – 32
Featured Malts – Munich
Featured Hops –  Hallertau & Hersbrucker
Treatment – Aged in Balcones Distilling “1” Texas Single Malt Whisky barrels 
Availability – 750ml bottles
Distribution – Texas only 

Shiner Beer Releases Strawberry Blonde as New Summer Seasonal

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ShinerStrawbottleShiner Beer/Spoetzl Brewery (Shiner, Texas) has announced that Shiner Strawberry Blonde is hitting shelves and taps now as the brewery’s summer Seasonal.

Previously released in 2015 as a part of the brewery’s Brewer’s Pride Series, Shiner Strawberry Blonde is making a comeback this summer with a new look as a Seasonal release.  Pale and Wheat malts lay the foundation for this beer, and then the brewers at Shiner give it a refreshing infusion of “juicy homegrown strawberries from Poteet, Texas.”  At just 4.3% ABV, Shiner Strawberry Blonde comes together as an incredibly quenching beer with a crisp finish.  Shiner Strawberry Blonde officially replaces Shiner Prickly Pear as this year’s summer Seasonal from Shiner Beer/Spoetzl Brewery.

Shiner Strawberry Blonde is available now and will be hanging around through the summer months.  This Seasonal offering can found in 12 oz. bottles, 12 oz. cans and on draft at beer establishments located in Alabama, Florida, Texas and throughout the rest of Shiner Beer’s distribution network.  Prost!

Vital Information for Shiner Strawberry Blonde from Spoetzl Brewery

Release – Seasonal, rolling out March 2017
Style – American Blonde Ale
ABV – 4.3%
IBUs – 11
Malts – Pale & Wheat malts
Added Ingredients – Strawberries from Poteet, Texas
Availability – 12 oz. bottles, 12 oz. cans & draft
Beer Finder – https://www.shiner.com/find

Shiner Beer Releases Cold-Brew Coffee Ale as Latest Birthday Beer

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shinercbcabottle_editedTo celebrate the brewery’s 108th birthday, Shiner Beer/Spoetzl Brewery (Shiner, Texas) recently collaborated with Chameleon Cold-Brew (Austin, Texas) to create Cold-Brew Coffee Ale.  

Although Shiner Beer has been brewing beer at Spoetzl Brewery since 1909, the brewery has never taken on a coffee-infused beer of any type.  Now that they have reached their 108th birthday, Shiner has decided it is high time to remedy this situation.  To get their first Coffee Ale just right, the brewery combined “dark-roasted specialty malt and hops with Chameleon’s consciously sourced coffee beans (and plenty of their beloved cold-brew coffee).”  This collaborative effort resulted in a 5% ABV Ale that’s “sure to wake up your tastebuds.”

Shiner Cold-Brew Coffee Ale is available now in 6-packs of 12 oz. bottles, 12 oz. cans and on draft. This limited release brew can be found throughout the 2016/2017 winter season at better beer establishments found in Alabama, Florida and throughout Shiner Beer’s extensive distribution footprint.  Get your pour of Cold-Brew Coffee Ale while you can and be sure to take a moment to raise that glass in recognition of 108 years of brewing tradition at Shiner Beer.  Prost!

Vital Information for Cold-Brew Coffee Ale from Shiner Beer and Chameleon Cold-Brew

Release – Limited/Birthday Beer, available late December 2016 through winter
Style – Undisclosed American Ale
ABV – 5%
IBUs – 15
Added Ingredients – Coffee beans & cold-brew coffee from Chameleon Cold-Brew
Availability – 6-packs of 12 oz. bottles, 12 oz. cans & draft
Beer Finder – https://www.shiner.com/find

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