Bitburger Brewery Crafts a Festbier for the United States

Bitburger Brewery (Bitburg, Germany) has officially announced that it will introduce a special edition of its Bitburger Festbier in the U.S. during the first week of August 2020.

Crafted specifically to appeal to the tastes of American craft beer drinkers, Bitburger Festbier is a traditional Märzen brewed with Pilsner, Munich and Caramel malts and “Bitburger’s proprietary . . . hop blend called ‘Siegelhopfen’ (seal hops), which is sourced from a farm just a few minutes from the brewery.” This recipe yields “the perfect marriage of hops and malt with a slightly sweet backbone, while finishing dry.” Coming in at 6.2% ABV, the “full-bodied yet . . . delicately malty and clear” Bitburger Festbier will “conjure up Oktoberfest memories for those who have experienced the festivities and will allow first timers to experience the season in the comfort of their home.”

“During my career as a brewmaster at Bitburger, I have spent a lot of time in the U.S. There, I got to know the American beer market, which still fascinates me today. During this time, the desire to produce a beer especially for this market matured. Now, after our successful Triple Hop’d Lager collaboration with our friends from Sierra Nevada Brewing Company, the time has come,” said Stefan Meyna, Ph.D., Bitburger’s leading brewmaster. “When our specially crafted Bitburger Festbier hits the market in August, it will convey a traditional German style while also appealing to the desires of our American fans.”

Bitburger Festbier is scheduled to hit the U.S. in August and will hang around through Oktoberfest season. You can expect to find this Seasonal offering available in 6-packs of 11.2 oz. bottles at select craft beer-friendly establishments located in Alabama, Florida and throughout the rest of the country. Prost!

Vital Information for Bitburger Festbier from Bitburger Brewery

Release – Seasonal; releasing in the U.S. in August 2020
Style – Märzen/Oktoberfest
ABV – 6.2%
Malts – Pilsner, Munich & Caramel
Hops – Siegelhopfen (seal hops)
Availability – 6-packs of 11.2 oz. bottles
Beer Finder –

Sierra Nevada Collaborates with Germany’s Bitburger Brewery on 2019 Oktoberfest Beer

Oktoberfest_bottleSierra Nevada Brewing Co. (Chico, California) has officially announced that it has partnered with Bitburger Brewery (Bitburg, Germany) to brew the 2019 edition of its Oktoberfest, an annually released German-American collaboration beer.

Continuing Sierra Nevada’s mission to better understand, appreciate and celebrate Germany’s many different takes on the Oktoberfest Bier style, the 2019 release of Oktoberfest is an incredibly special Festbier “brewed with Bitburger’s famed Siegelhopfen (meaning “sealed hops”)—a classified hop blend that has never been shared outside the German brewery walls. The beer will also feature Bitburger’s custom yeast, another house ingredient gifted for the first time ever.”  Coming in at 6% ABV and 20 IBUs, the 2019 Oktoberfest “will feature a rich amber color, smooth malty flavor and balanced hop character sure to turn backyards into beer gardens.”

“Our breweries’ shared commitment to quality and family ownership made this an obvious fit,” said Sierra Nevada founder and owner Ken Grossman. “Together, our families have shared great times telling stories, enjoying food and drinking beer—the perfect conditions for a great Oktoberfest.”


“We are thrilled to be brewing together with our friends from the iconic Sierra Nevada Brewery,” said Jan Niewodniczanski, Managing Director of Bitburger representing the seventh Generation of the family business. “Not only are we united by our passion for exceptional beer and truly unique hop flavors, we also share a long history of transatlantic exchange, leading to this exciting collaboration.”

2019 Oktoberfest will officially release in late July and is scheduled to hang around throughout the Oktoberfest season.  You can expect to find this Seasonal Release available in 6-packs of 12 oz. bottles and on draft at select craft beer-friendly establishments located in Alabama, Florida, California, North Carolina and throughout the rest of Sierra Nevada’s nationwide distribution footprint.  Prost!

Vital Information for 2019 Oktoberfest from Sierra Nevada Brewing Co. & Bitburger Brewery

Release – Seasonal; launching late July 2019
Style – Oktoberfest/Festbier
ABV – 6%
IBUs – 20
Malts – Caramelized malts, Munich & Pilsner
Hops – Bitburger Siegelhopfen, German Magnum & Loral
Yeast – Bitburger’s Custom Lager Yeast
Fun Fact – On Bitburger Brewery: “Founded in 1817, Bitburger has been family-owned for seven generations. The brewery is famous for its ‘perfect pilsner’ and its commitment to quality in brewing.”
Availability – 6-packs of 12 oz. bottles & draft
Beer Finder –