Victory Brewing Company (Downingtown, Pennsylvania) recently launched the “Monkey Tales” social media contest to learn the Golden Monkey fueled memories of their fans and hook them up with some sweet schwag in the process.
Not only is Golden Monkey Belgian-style Tripel the most popular brand at Victory Brewing, but it has also been a ubiquitous, go-to offering for craft beer lovers since it launched in 1997. Brewed with whole flower European hops, imported malts and Belgian yeast, fans have gravitated to this beer again and again to revel in an experience that is “playfully delightful and profoundly satisfying.”
Since they have enjoyed countless memorable experiences with a Golden Monkey in-hand, the folks at Victory Brewing Company realized that their fans must have their fair share as well. With that thought, the Monkey Tales social media contest was born. Whether it be “in the form of personal anecdotes, extraordinary observations or epic memories,” the brewery wants to hear your Golden Monkey story in the form of imaginative photo and video submissions. All you have to do is document your personal attachment to this delicious craft beer and submit it to www.RespectTheMonkey.com by October 10, 2016 (click here to do so).
“My Golden Monkey tale will be different from what others have experienced because I see the monkey through a slightly different lens,” said Founder and Brewmaster, Bill
Covaleski. “However, we all have fallen in love with the spirit and the soul of this
delicious and powerful ale because it resonates with so many craft beer fans. I can’t
wait to see what this contest will bring.”
To find a winner, Victory Brewing will use a panel of six judges over the time span of October 11 – October 14 to select five photo and five video finalists. Each submission will be judged utilizing the following parameters: originality (25%), creativity of presentation (25%), appropriateness to the ‘Monkey Tales’ theme (30%) and positive public appeal through likes, shares and comments (20%). Once the ten finalists are selected, the fans of Victory Brewing Company will then vote to name the Grand Prize Winner for photo and the Grand Prize Winner for video. Winners will be announced on October 29 and will be eligible to receive prize packs featuring “rare, exclusive Golden Monkey memorabilia ranging from autographed banners to Golden Monkey posters.” Click here to read up on the full list of rules and dates.
Get to work on those photos and videos, and be sure to have them ready for submission by October 10. If you need some inspiration or just want to make a new memory, you can find Golden Monkey Belgian-style Tripel on shelves year-round in Alabama, Florida and throughout Victory’s distribution footprint. Look for it at craft beer-friendly establishments on draft, in 6-packs of 12 oz. cans or bottles for the suggested retail price of $11.99 or in 750ml bottles for the suggest retail price of $9.99 (price may vary upon location). Prost!
Vital Information on Golden Monkey Belgian-style Tripel from Victory Brewing Company
Style – Tripel
Availability – Year-round
ABV – 9.5%
Malt – Imported 2-row
Hops – Whole flower European hops and coriander seed
Packaging – 6-packs of 12 oz. bottles, 6-packs of 12 oz. cans, 750 ml caged-and-corked bottles, & draft
- Have the ale chilled below 45° F
- Have clean, wide-mouth glasses or chalices ready
- Tilt bottle slowly into glass making certain that pour is sufficiently vigorous to raise a foamy head.
- Try to avoid pouring the last dregs as the yeast sediment is not the most favorable part of this beer.
- Savor the experience slowly as the ale warms