New Realm Brewing Company (Atlanta, Georgia) has officially announced that it will launch a new convenience store-focused line of single serve 16 oz. cans with the release of Más Macho Double IPA on April 21.
Brewed to be “the biggest, baddest, most macho Double IPA of them all,” Más Macho is a “supremely hop-forward” Double India Pale Ale that boasts “intense pineapple, tropical fruit, citrus and dank notes” sourced from Simcoe and Centennial hops. Weighing in at 9.3% ABV and 60 IBUs, Más Macho offers a “ludicrous amount of hop flavor,
pleasant bitterness and subtle sweetness that will have you begging for more.”
“Más Macho is a classic Double IPA, right in my wheelhouse, weighing in at a hefty 9.3% ABV, and dry hopped liberally with Simcoe and Centennial hops” said Mitch Steele, Brewmaster and Co-Founder of New Realm Brewing.
“This beer is a big, delicious DIPA with hints of pine and peach, and a touch of dankness that fans will love. This our first entry into the single serve category and we’re going to have some fun marketing this one with a campaign we’re calling Quien Es’ Más Macho?” said Bob Powers, CCO and Co-Founder of New Realm Brewing.
Más Macho Double IPA will hit the to-go coolers at New Realm’s Atlanta and Virginia Beach locations on April 21, and distribution will also begin on that date. You can expect to find this new single serve release available in 16 oz. cans at craft beer-friendly convenience stores located within the brewery’s distribution footprint in Georgia and Virginia. Prost!
Vital Information Más Macho Double IPA from New Realm Brewing Company
Release – Single Serve Series; launching April 21, 2020
Style – Double India Pale Ale
ABV – 9.3%
IBUs – 60
Featured Hops – Simcoe & Centennial
Fun Fact – New Realm’s convenience store-focused single serve line will launch with Más Macho Double IPA AND the brewery’s best-selling Hazy Like a Fox IPA in new 16 oz. cans
COVID-19 Info – New Realm Brewing Company’s Atlanta location is currently offering curbside to-go beer & food including new family meals. Click here for more info and to view menus
Availability – 16 oz. cans
Distribution – Georgia & Virginia
Beer Finder – https://newrealmbrewing.com/beer-finder/