Creature Comforts Brewing Co. (Athens, Georgia) has officially announced that it has partnered with Russian River Brewing Company (Santa Rosa, California) to brew Get Comfortable IPA, a special collaboration beer that will raise funds and awareness for the brewery’s 2019 Get Comfortable campaign.
Established by Creature Comforts in 2015 as a means “of being a good neighbor to those in need”, Get Comfortable is a Year-Round program with a mission “to unify the business community to resource the agencies meeting the community’s most pressing needs.” After conducting “a rigorous vetting process” and seeking direction from “an advisory committee of community stakeholders”, Creature Comforts has “selected nine organizations to highlight throughout the season and receive funding when the program wraps in November 2019.” The nine nonprofits that will benefit from the 2019 Get Comfortable campaign are as follows: Action Ministries, Advantage Behavioral Health, The Ark, Athens Community Council on Aging, Bigger Vision, Chess & Community, College Factory, Family Connection-Communities in Schools, and Mercy Health Center.
“Get Comfortable aims to align as many partners as possible to make the largest impact that we collectively can. Beyond the more than 40 local businesses participating in this year’s campaign, we are profoundly honored to welcome a new partner this year in Russian River Brewing Company. Headquartered across the country in Sonoma County, they obviously operate beyond the borders of Athens-Clarke, but they are absolutely a part of our craft beer community,” said Director of Community & Culture, Matt Stevens.
“Given our desire to transition the Get Comfortable release into an annual collaboration, and specifically our aim to leverage this program to intersect with other craft breweries famous for their philanthropic work, Russian River was an obvious choice to inaugurate this new direction. Whether it’s their annual Framboise for a Cure release, past participation in Ales for ALS, or most recently, their rallying the craft beer world around the Sonoma Pride project in the wake of last year’s California wildfires, they remain an industry leader both in the quality of their product and the reputation of their charity.”
To draw more attention to the campaign in 2019 and in years moving forward, the Get Comfortable program “will begin partnering with another brewery each year to release a collaborative beer to generate funds for the campaign.” Russian River Brewing Company has partnered with Creature Comforts for the 2019 campaign, and the two breweries collaborated to brew Get Comfortable IPA – an India Pale Ale featuring Strata, Amarillo, Comet, and Pahto hops.
“When Russian River put a call out to our friends in the craft beer industry last year to raise money for the victims of the 2017 Sonoma County fires, Creature Comforts came forward to help support the cause. It was pretty early on in our recruiting, so naturally I was blown away that a brewery all the way from Athens, Georgia would help out,” said Russian River Owner & Brewer Vinnie Cilurzo.
“Fast forward to the 2018 Firestone Walker Invitational, Adam and I were having a beer and discussing beer and business and he told me about the Get Comfortable campaign Creature Comforts was doing. When Adam asked if we’d like to brew a beer together to help raise money for local charities in Athens, it was an easy yes. At Russian River, we look at giving back to our community as a part of our business model, so it is great to connect with others in the beer industry like Creature Comforts who have the same values.”
The 2019 Get Comfortable campaign and Get Comfortable IPA – available throughout the campaign on draft and in 4-packs of 16 oz. cans – will both launch on Wednesday, February 6 in the Tasting Room at Creature Comforts. This event will kick off “a pronounced season of emphasis taking place February 6 through April 10, during which the brewery will donate 100-percent of its Wednesday ‘community day’ profits towards the Get Comfortable fund.” Get Comfortable merchandise, another means of raising funds for the campaign, will also be available during the launch event. Prost!