Schlafly Beer (St. Louis, Missouri) has announced plans to commemorate this summer’s solar eclipse with the release of the special edition Path of Totality pack of its Helles-style Lager in June.
As self-proclaimed “science nerds”, the crew at Schlafly Beer is preparing for this summer’s total eclipse – Monday, August 21 – by putting together the Path of Totality pack, a limited-edition packaging of their Helles-style Lager named after the path that experiences complete darkness during an eclipse. Wrapped in black and metallic silver labels, these 6 and 12-packs of 12 oz. bottles will also include a pair of solar glasses so eclipse gazers can “watch the phenomenon safely.”
“St. Louis is along the Path of Totality, the path of the eclipse that will experience total darkness. As science nerds at Schlafly, we are very excited for this, along with the rest of the city, so we wanted to do something fun to celebrate. The last total eclipse seen in St. Louis was almost 550 years before anyone had tried a Schlafly beer back in 1442,” says Founding Brewer Stephen Hale.
As for the beer itself, Schlafly’s Helles-style Lager is “a bright, golden beer . . . reminiscent of European lagers.” The beer begins with a backbone of “fresh grain character” that is balanced by the “mild lemony, spicy flavor” of German Mittelfrüh hops. Weighing in at just 4.5% ABV and 17 IBUs, Helles-style Lager proves itself to be a perfect option for summertime drinking.
The Path of Totality pack will release in June and be available all summer long in 6-packs of 12 oz. bottles for the suggested retail price of $7.99 and in 12-packs of 12 oz. bottles for the suggested retail price of $13.99. You can expect to find these limited-edition packs at craft beer retailers located in Missouri, Mississippi, Tennessee and throughout the rest of Schlafly Beer’s distribution footprint.
If you happen to live in the St. Louis area, Schlafly Beer is also planning an Eclipse Field Trip party on eclipse day itself on Monday, August 21. This event will take place at the Dew Drop Inn (Bloomsdale, Missouri) and include the following:
- Bus transportation to and from the Dew Drop Inn
- Beer on the bus and at the event
- BBQ lunch
- Lawn games
- Live music
Tickets to this event are $45 each and will be available for purchase beginning on July 1. You can click here for more information concerning this event and to purchase tickets once they are released. Tickets are incredibly limited.
Whether you are able to make the Eclipse Field Trip or simply pick up a Path of Totality pack, just do what you can to ensure that you have a Helles-style Lager in hand while you experience and appreciate a rare total solar eclipse on August 21. Prost!
Vital Information for Helles-style Lager from Schlafly Beer
Release – Seasonal (Limited Edition Packaging), Path of Totality packs launch June 2017
Style – Helles Lager
ABV – 4.5%
IBUs – 17
Malts – Pale, Europils & Carapils
Hops – Mittelfrüh & Magnum
Yeast – German Lager
Availability – 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles & draft
Fun Fact – “The German word ‘Helles’ translates as ‘light’ and ‘Lager’ means ‘to store’.”