Good People Brewing Sends Cans of Snake Handler DIPA Out for Distribution

snake-handler-can-block-6_editedGood People Brewing Company (Birmingham, Alabama) has announced that cans of Snake Handler Double India Pale Ale will be making a limited return to craft beer shelves beginning the week of January 15.

Although Snake Handler Double IPA is available Year-Round on draft, there is still a buzz in the craft beer community each year when this hop-filled treasure makes a limited appearance in cans.  This is no surprise when you consider that Snake Handler remains “one of [Good People’s] most requested beers” and has received recognition “as one of the South’s top beers” by outlets such as Beer Advocate and Men’s Journal.  The hype is all well and good, but this beer’s true achievement is what actually ends up in the glass.

Clocking in at 10% ABV, Snake Handler is a “dangerously drinkable brew” that employs a biscuit and caramel malt backbone to balance “an aggressive hop profile featuring Columbus, Warrior, Cascade, Simcoe, and Chinook” hops.  The brewers at Good People finish the beer with a heavy dry-hopping to create a memorable sensory experience highlighted by “strong aromas of pine, citrus, flowers, spice, pineapple, and grassiness.”  Freshness is key with this one, so make sure to consume Snake Handler “as close to the canned date as possible.”

“We are always excited for the revival of Snake Handler in cans,” says Jason Malone, Co-owner and Brewmaster at Good People Brewing Company. “This beer has had a special place in our lineup since the very beginning, and we love seeing people’s reactions when it comes out in cans.”

Cans of Snake Handler Double IPA will officially hit shelves on January 15 and hang around as long as supplies last.  You can expect to find these Limited Release 4-packs of 12 oz. cans available at select craft beer establishments located within Good People Brewing’s distribution reach in Alabama, Georgia, the Florida Panhandle, and Tennessee.

Vital Information for Snake Handler from Good People Brewing Company

Release – Year-Round on draft; Limited availability in cans beginning on January 15, 2018
Style – Double India Pale Ale
ABV – 10%
IBUs – 100
Hops – Columbus, Warrior, Cascade, Simcoe & Chinook
Malts – 2-row & four specialty malts
Yeast – California Ale

Recommended Glassware – Snifter or tulip
Suggested Food Pairings – “Cuisine (Barbecue), Cheese (Peppery: Monterey/Pepper Jack; Sharp: Blue, Cheddar; Pungent: Gorgonzola, Limburger), Meat (Game, Grilled Meat, Salmon)”
Availability – 4-packs of 12 oz. cans (limited) & draft
Beer Finder – http://goodpeoplebrewing.com/beer-finder

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Cans of Good People Snake Handler DIPA Make Annual Return

gpbcshcanGood People Brewing Company (Birmingham, Alabama) recently hit social media with the fantastic news that cans of Snake Handler Double India Pale Ale will make their yearly return beginning the week of January 16.

Although it is listed as a part of Good People’s Ales from the Heart of Dixie – the brewery’s year-round lineup of six staple beers -, Snake Handler Double IPA kind of does its own thing when it comes to availability.  Sure, there’s a good chance that you can track it down on draft throughout the year, but cans are infrequently released and tough to come by.  This could be a good thing when you consider that the brewery describes this beer as a “dangerously drinkable . . . spirited celebration of all things hoppy.”  After all, a beer that boasts of having “aromas of pine, citrus, flowers, spice, pineapple, and grassiness [that] complement a biscuit and caramel backbone” should probably be consumed in moderation.  Sometimes in life we need a limited supply of something so that we appreciate it more, and that truth makes it no mystery why Snake Handler is Good People’s most requested beer and one of the most highly-regarded Double IPAs brewed in the Southeast.

The good news to take from all of this is that the time for Snake Handler’s release in cans draws near.  Beginning the week of January 16, you will be able to find 4-packs of 12 oz. cans at select craft beer retailers in Alabama and within the rest of Good People’s distribution area.  Truly appreciate it while you have it, drink it fresh and spread the Snake Handler love if you can.  Prost!

Vital Information for Snake Handler DIPA from Good People Brewing Company

Release – Year-Round on draft, limited in cans.  Cans release during week of January 16
Style – American Double India Pale Ale
ABV – 10%
IBUs – 100+
Hops – Columbus, Warrior, Cascade, Simcoe & Chinook
Malts – 2-Row and 4 Specialty Malts
Yeast – California Ale
Availability – 12 oz. cans & draft
Beer Finder – http://www.goodpeoplebrewing.com/beerfinder.php

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