Good People Brewing Sets the Stage for Día del Gordo III (a.k.a. El Gordo Day 2018)

elgordo (1)On Saturday, December 8 at 11 a.m., Good People Brewing Company (Birmingham, Alabama) will host Día del Gordo III, a bottle release event for the brewery’s beloved El Gordo Imperial Stout.

Often regarded as a highly respected, longtime champion of the craft beer community in Birmingham, the hard-hitting El Gordo will step out of the shadows once again on December 8 to show the world all that it has to offer at Día del Gordo III (also known as El Gordo Day 2018).  This massive, 13.9% ABV Imperial Stout always puts on a hell of a show at its annual appearance, and you best believe that El Gordo has quite a few surprises in store for the fans attending this year’s event.  Día del Gordo III is sure to be quite the spectacle, so let’s break down the event in an attempt to shed some light on the mystery that is El Gordo Una Stout Imperial.

The Basics 

What – Día del Gordo III | El Gordo Day 2018
When – 11 a.m. to 11 p.m. on Saturday, December 8
Where – Good People Brewing Company | 114 14th Street South | Birmingham, Alabama

The Bottles

Since Día del Gordo III is first and foremost a bottle release, guests who attend the event will have the opportunity to purchase the following bottles:

  • 2018 El Gordo Una Stout Imperial
  • 2018 Barrel-aged El Gordo
  • 2018 Apple Brandy Barrel-aged El Gordo
  • Good People will also have a limited supply of vintage El Gordo bottles dating back as early as 2014

The Exclusive Drafts

With that said, Día del Gordo is still a party and this one is rockin’ the following tap list of highly-limited, draft-only variants of El Gordo:

  • El Gordo Aged in Tequila (former Bourbon) Barrels
  • El Gordo Aged in Rum (former Bourbon) Barrels
  • El Gordo Aged in American Oak Port Barrels
  • El Gordo (NITRO) aged in Port Barrels with Single Origin Guatemalan Coffee from Domestique Coffee 
  • El Gordo with Vanilla
  • El Gordo with Cocoa Nibs from Olive & Sinclair Chocolate Co. & Toasted Coconut

Other Useful Info

  • Día del Gordo III is free to attend and pay as you go. Since no tickets are being issued, they are obviously not necessary to attend
  • All purchases must be made at the brewery with a valid I.D. The brewery CANNOT pre-sell or ship bottles to anyone interested in acquiring one
  • It is best to get to this event early because all El Gordo bottles are sold on a first come, first served basis
  • Día del Gordo III will also feature live music and local food trucks. We will update you with the lineup of musical acts and food vendors just as soon as that information is made available
  • The kind folks at Good People Brewing will be raffling off prizes from 12 p.m. to 3 p.m. during Día del Gordo III.  The Grand Prize will be drawn at 3 p.m.

Alright, that should just about cover all the information currently available on Día del Gordo III/El Gordo Day 2018.  If any more details surface before the event, we will be sure to update you with that information here.

If you plan on being anywhere near Birmingham, Alabama on December 8, clear your schedule now, coordinate with your Stout-loving amigos, and get to Good People Brewing Company nice and early on Día del Gordo III so that you can bear witness to the magnificence that is El Gordo.  To do otherwise would just be a shame.  Prost!

GPdiadelgordo3x

Advertisements

Good People Brewing Adds Muchacho Mexican-style Lager to Year-Round Lineup

GPBCMuchachoGood People Brewing Company (Birmingham, Alabama) has officially announced plans to launch Muchacho Mexican-style Lager on February 19 as the brewery’s newest Year-Round offering.

Arriving as Good People’s no-fuss daily drinker and Year-Round answer to the South’s notorious heat and humidity, Muchacho is a “crisp, clear and tasty” Mexican-style Lager.  Clocking in at just 4.8% ABV, Muchacho promises to be “the easiest drinkin’ Mexican-style lager known north of the border . . . and . . . muy bueno when chillin’ at cookouts, ball games, and fiestas.”

“We are really excited to be offering this beer year round,” says Adam Klein, Head Brewer at Good People Brewing. “Muchacho was a hit in the taproom when we first released it, and we thought it would be a nice style to add to our growing profile.”

Muchacho Mexican-style Lager will officially begin hitting shelves and taps on February 19.  Once released, you can expect to find this new Year-Round available in 6-packs of 12 oz. cans and on draft at craft beer establishments located within Good People’s distribution footprint in Alabama, the Florida Panhandle, Georgia and Tennessee.  Prost!

Vital Information for Muchacho Mexican-style Lager from Good People Brewing Company

Release – Year-Round, launching February 19, 2018
Style – Mexican-style Lager
ABV – 4.8%
IBUs – 18
Malts – Pilsner, Vienna, Dextrin & Flaked Corn
Hops – Columbus & Liberty
Yeast – Lager
Suggested Food Pairings – “Cuisine (Pizza, burgers, hot dogs, Mexican cuisine, Cajun or Creole cuisine), roasted meats (steak, chicken, sausage), fried chicken, fried fish (calamari, shrimp), shellfish”
Availability – 6-packs of 12 oz. cans & draft
Beer Finder – http://goodpeoplebrewing.com/beer-finder

 

Good People Brewing Sends Cans of Snake Handler DIPA Out for Distribution

snake-handler-can-block-6_editedGood People Brewing Company (Birmingham, Alabama) has announced that cans of Snake Handler Double India Pale Ale will be making a limited return to craft beer shelves beginning the week of January 15.

Although Snake Handler Double IPA is available Year-Round on draft, there is still a buzz in the craft beer community each year when this hop-filled treasure makes a limited appearance in cans.  This is no surprise when you consider that Snake Handler remains “one of [Good People’s] most requested beers” and has received recognition “as one of the South’s top beers” by outlets such as Beer Advocate and Men’s Journal.  The hype is all well and good, but this beer’s true achievement is what actually ends up in the glass.

Clocking in at 10% ABV, Snake Handler is a “dangerously drinkable brew” that employs a biscuit and caramel malt backbone to balance “an aggressive hop profile featuring Columbus, Warrior, Cascade, Simcoe, and Chinook” hops.  The brewers at Good People finish the beer with a heavy dry-hopping to create a memorable sensory experience highlighted by “strong aromas of pine, citrus, flowers, spice, pineapple, and grassiness.”  Freshness is key with this one, so make sure to consume Snake Handler “as close to the canned date as possible.”

“We are always excited for the revival of Snake Handler in cans,” says Jason Malone, Co-owner and Brewmaster at Good People Brewing Company. “This beer has had a special place in our lineup since the very beginning, and we love seeing people’s reactions when it comes out in cans.”

Cans of Snake Handler Double IPA will officially hit shelves on January 15 and hang around as long as supplies last.  You can expect to find these Limited Release 4-packs of 12 oz. cans available at select craft beer establishments located within Good People Brewing’s distribution reach in Alabama, Georgia, the Florida Panhandle, and Tennessee.

Vital Information for Snake Handler from Good People Brewing Company

Release – Year-Round on draft; Limited availability in cans beginning on January 15, 2018
Style – Double India Pale Ale
ABV – 10%
IBUs – 100
Hops – Columbus, Warrior, Cascade, Simcoe & Chinook
Malts – 2-row & four specialty malts
Yeast – California Ale

Recommended Glassware – Snifter or tulip
Suggested Food Pairings – “Cuisine (Barbecue), Cheese (Peppery: Monterey/Pepper Jack; Sharp: Blue, Cheddar; Pungent: Gorgonzola, Limburger), Meat (Game, Grilled Meat, Salmon)”
Availability – 4-packs of 12 oz. cans (limited) & draft
Beer Finder – http://goodpeoplebrewing.com/beer-finder

Good People Brewing Releases Details for El Gordo Day 2017

elgordoOn Saturday, December 9 at 9 a.m. (CST), Good People Brewing Company (Birmingham, Alabama) will hold its second, in-house bottle release for the wildly-popular El Gordo Imperial Stout at a festival-style event playfully dubbed ¡Dia del Gordo! – The Rematch!

Yeah, you read that correctly.  The infamous and super-sized El Gordo Imperial Stout has committed to make another rare appearance on December 9 for its highly-anticipated rematch to last year’s ¡Dia del Gordo!  Back to defend the title it earned in 2015, El Gordo plans to deliver its signature “flavorful smackdown” as a 13.9% ABV Imperial Stout that “[dominates] the senses without overwhelming the palette.” Oh, and we almost forgot to mention that he’s bringing friends to this party – a.k.a. variants and vintages that date back to 2014.

¡Dia del Gordo! – The Rematch! will be held at Good People Brewing Company and act as the exclusive bottle release event for El Gordo in 2017. You best believe that many will show up on December 9 to witness the power, grace and mystery of El Gordo, so let’s break this thing down to ensure that you have all the details needed to prepare for this glorious spectacle:

The Basics

  • What – ¡Dia del Gordo! – The Rematch! / El Gordo Imperial Stout Bottle Release Event
  • When – Saturday, December 9 at 9 a.m.
  • Where – Good People Brewing Company (114 14th St S, Birmingham, Alabama)

The Bottle List

  • 2014 El Gordo Imperial Stout – $25 per 22 oz. bottle
  • 2015 El Gordo Imperial Stout – $25 per 750ml bottle
  • 2016 El Gordo Imperial Stout – $25 per 750ml bottle
  • 2016 Barrel Aged El Gordo – $30 per 750ml bottle
  • 2016 Olé Mole El Gordo – $25 per 750ml bottle
  • 2017 El Gordo Imperial Stout – $20 per 750ml bottle
  • 2017 Barrel Aged El Gordo – $25 per 750ml bottle
  • 2017 Olé Mole El Gordo – $20 per 750ml bottle
  • 2017 Fatso Russian Imperial Stout – $20 per 750ml bottle

The Draft List

¡Dia del Gordo! – The Rematch! will also feature a variety of exciting beers pouring on draft throughout the event.  These offerings will be available by full pour or sample.  The official draft list is still being compiled.  We will update this area with that information just as soon as we have it, so stay tuned.

The Ins & Outs

  • Bottle sales will begin at 9 a.m. on Saturday, December 9
  • In an effort to improve upon last year’s experience, the brewery has decided to have a dedicated line for bottle sales only this year.  This line will begin at Good People’s side patio, take you through the back of the brewery, and have you exiting through “the garage doors on 2nd Ave with bottles in tow.”  This line will NOT go through the taproom.
  • There will be NO forms to fill out this year.  Once you make it to the bottle selection area, you will grab a box and “move down the line to grab whatever bottles you want.”  You will then pay for your bottles at the end of that line.
  • The legal limit for take-home sales in the state of Alabama is 288 oz. per person per day, and the brewery will be enforcing this limit.  That amounts to roughly a maximum of 11 bottles per person.
  • All bottle sales will be sold on a first come, first served basis
  • The taproom will also open at 9 a.m. so that you can enjoy some tasty offerings on draft.  If you would like a brew while in line for bottles, you will have the ability to grab a beer from the brewery’s “draft trailer, a beer station close to [the] QC lab, and the taproom.”
  • Attendees are encouraged to hang out “to enjoy plenty of El Gordo and other specialties in the taproom after [they are] done buying bottles”
  • Bottles and draft beers can be purchased with either cash or credit cards, and you will be required to present a valid ID to make any purchases at the brewery
  • To make sure you are all covered in the grub department,  Cantina on Wheels will be at the brewery at 9 a.m. to serve up some breakfast burritos and The Hot Tag will be on-site later in the day to take care of the lunch crowd

Alright, that should cover all the information that is available at this time.  We will update this post just as soon as more details surface, so stay tuned.  Until then . . . ¡Viva El Gordo!  Prost!

Good People Brewing Launches Denim Downhiller as New Winter Seasonal

GPDenimCan_editedGood People Brewing Company (Birmingham, Alabama) has announced that Denim Downhiller Winter Ale will officially make its Seasonal debut on October 30.

When the time came for Good People Brewing to develop a new Winter Seasonal, they decided to draw inspiration from “those that buy milk and bread at the first sign of bad weather and scotchgard their jeans” (a.k.a. the “Southern Appalachia skier”).  Clocking in at 5.3% ABV, Denim Downhiller is a “warm and toasty” Winter Ale that possesses “earthy and floral notes from Willamette and Mt. Hood hops.”

Denim Downhiller will officially release on October 30 and hang around through the winter months.  Once released, you will be able to find this Seasonal offering available in 12 oz. cans and on draft at craft beer establishments located within Good People Brewing’s distribution reach in Alabama, Tennessee, Georgia and the Florida Panhandle.  Prost!

Vital Information for Denim Downhiller Winter Ale from Good People Brewing Company

Release – Seasonal, launches on October 30, 2017
Style – Winter Warmer
ABV – 5.3%
Featured Hops – Willamette & Mt. Hood
Availability – 12 oz. cans & draft
Beer Finder – http://goodpeoplebrewing.com/beerfinder.php

Good People Brewing Company Acquires Avondale Brewing Company

GoodPeopleGood People Brewing Company (Birmingham, Alabama) has officially announced that it has purchased Avondale Brewing Company (Birmingham, Alabama) and its assets from Avondale Holdings, a subsidiary of Orchestra Partners.

Although the financial terms have not been disclosed, the deal is done and the folks behind Good People Brewing Company will now be the new managers of Avondale Brewing CompanyGood People Brewing, Alabama’s oldest and largest brewery, assures that it “will continue to build upon the already established success of the Avondale brand.”  This basically means that Avondale Brewing’s name, location and staff will remain the same.  If events or musical performances were previously scheduled by Avondale Brewing, they will still take place.

Good People Brewing Company’s overall intention with this transaction is “to combine the strengths of both organizations. By combining forces and becoming more collaborative, the local beer community will see more quality offerings and innovative brews.”

“We’ve always really admired Avondale Brewing Company and what it has done for Birmingham and the culture of this city,” said Michael Sellers, co-owner and founder of Good People Brewing Company. “We look forward to continuing to brew great beer in the city of Birmingham and bring that beer across the Southeast. We wish the Lake brothers the best of luck on their new ventures.”

Founded in 2011 by Coby and Hunter Lake, Avondale Brewing Company is known for a sizable portfolio of Year-Round and Seasonal craft brews, experimental offerings that are served in The Sour Room, and an outdoor music/event venue that has “hosted such acts ranging from The Wailers to Gov’t Mule to Yelawolf.”  Avondale Brewing “produces 6,000 barrels per year.”

If you would like more up-to-date information on both of these breweries as this situation develops, the new management team suggests that you “‘like’ Good People Brewing and Avondale Brewing on Facebook or follow on Twitter or Instagram at @GPBrewing and @AvondaleBrewing.”  Prost!

 

Good People Brewing Announces Seasonal Return of Mumbai Rye IPA

GPmumbaiCanGood People Brewing Company (Birmingham, Alabama) recently took to social media to notify their fans that the Seasonal release of Mumbai Rye IPA will begin the week of September 11.

For their take on the Fall Seasonal, Good People Brewing Company bucks autumnal beer trends, avoids the pumpkins, and embraces the rye to create their fan-favorite Mumbai Rye IPA.  By balancing the “spicy, earthy flavors” of the rye with “the hop presence of the American IPA”, Mumbai Rye (ABV – 7.4%, IBUS – 71.9) comes together as “a uniquely flavorful, easy-to- drink, autumn-friendly beer.”

Mumbai Rye IPA will officially release the week of September 11 and be available throughout the fall months.  Once released, you will be able to find this Seasonal offering available in 12 oz. cans and on draft at craft beer establishments located within Good People Brewing’s distribution reach in Alabama, Tennessee, Georgia and the Florida Panhandle.  Prost!

Vital Information for Mumbai Rye IPA from Good People Brewing Company

Release – Seasonal, Fall 2017 – release begins week of September 11
Style – American IPA/Rye Beer
ABV – 7.4%
IBUs – 71.9
Malts – 2-Row and 4 Specialty Malts
Hops – Columbus & Mt. Hood
Yeast – California Ale 
Suggested Food Pairings – “Cuisine (Curried, Thai), Cheese (peppery; Monterey/Pepper Jack, sharp; Blue, Cheddar, pungent; Gorgonzola, Limburger),Meat (Poultry, Fish, Shellfish, Salmon)”
Availability – 12 oz. cans & draft
Distribution – Alabama, Florida Panhandle, Tennessee & Georgia 

Good People Brewing to Launch JUCO Southern IPA as Summer Seasonal

GPJUCOcanGood People Brewing Company (Birmingham, Alabama) has announced that they will release JUCO Southern IPA on May 1 as the brewery’s newest Seasonal offering.

With a name inspired by “those summers spent in a classroom” at junior college, the overachieving JUCO Southern IPA has arrived to earn “high grades in flavor and hoppy taste.”  Coming in at just 4.2% ABV, this Session India Pale Ale is filled with notes of pine and lemon zest thanks to a hop bill featuring Columbus, Equinox, Mosaic, and Simcoe hops.  Refreshing and easy drinking, JUCO Southern IPA might “just be the best 6 beers of your life!”

JUCO Southern IPA will officially hit draft lines on May 1, and six-packs of 12 oz. cans will follow closely behind on May 15.  You can expect to find this Seasonal release on shelves and taps at craft beer establishments located in Alabama and throughout the rest of Good People Brewing’s distribution area. Check it out this summer.  Prost!

Vital Information for JUCO Southern IPA from Good People Brewing Company

Release – Seasonal (summer); launching May 1 on draft, May 15 in cans
Style – Session India Pale Ale
ABV – 4.2%
Featured Hops – Columbus, Equinox, Mosaic & Simcoe
Availability – 6-packs of 12 oz. cans & draft
Beer Finder – http://www.goodpeoplebrewing.com/beerfinder.php

gpseasonal

Good People Brewing Company Releases Hitchhiker IPA as Spring Seasonal

GPhitchposterGood People Brewing Company (Birmingham, Alabama) recently announced that Hitchhiker IPA has officially returned to shelves and taps for the spring.

Brewed each spring as a more West Coast representation of the style than Good People Brewing’s American IPA, Hitchhiker IPA boasts a more tropical fruit character by displaying notes of pineapple, grapefruit, orange and tangerine.  Relying on a sturdy, caramel malt backbone, this 7.8% ABV, 100+ IBU India Pale Ale passes through each year as “a rejuvenating option whatever the weather brings.”

Hitchhiker IPA is officially available now and will be hanging around through the spring months (while supplies last).  Look for this Seasonal offering to be available in 6-packs of 12 oz. cans and on draft at select craft beer retailers, bars and restaurants in Alabama and throughout the rest of Good People Brewing’s distribution area.  Official Hitchhiker IPA Release Events started late last week and will be going on through the month of March at select craft beer establishments.  Click here to check out the full list of scheduled events.

Just as its name implies, the fan-favorite Hitchhiker IPA will be moving on before you know it.  Make sure that this is the one Hitchhiker that you pick up and enjoy your time together while you can.  Prost!

Vital Information for Hitchhiker IPA from Good People Brewing Company

Release – Seasonal, beginning March 2017
Style – American IPA (West Coast-style)
ABV – 7.8%
IBUs – 100+
Hops – Cascade, Columbus & Simcoe
Malts – 2-Row, Carapils & Crystal
Yeast – California Ale
Availability – 6-packs of 12 oz. cans & draft
Beer Finder – http://www.goodpeoplebrewing.com/beerfinder.php

GPhitchfooter

Cans of Good People Snake Handler DIPA Make Annual Return

gpbcshcanGood People Brewing Company (Birmingham, Alabama) recently hit social media with the fantastic news that cans of Snake Handler Double India Pale Ale will make their yearly return beginning the week of January 16.

Although it is listed as a part of Good People’s Ales from the Heart of Dixie – the brewery’s year-round lineup of six staple beers -, Snake Handler Double IPA kind of does its own thing when it comes to availability.  Sure, there’s a good chance that you can track it down on draft throughout the year, but cans are infrequently released and tough to come by.  This could be a good thing when you consider that the brewery describes this beer as a “dangerously drinkable . . . spirited celebration of all things hoppy.”  After all, a beer that boasts of having “aromas of pine, citrus, flowers, spice, pineapple, and grassiness [that] complement a biscuit and caramel backbone” should probably be consumed in moderation.  Sometimes in life we need a limited supply of something so that we appreciate it more, and that truth makes it no mystery why Snake Handler is Good People’s most requested beer and one of the most highly-regarded Double IPAs brewed in the Southeast.

The good news to take from all of this is that the time for Snake Handler’s release in cans draws near.  Beginning the week of January 16, you will be able to find 4-packs of 12 oz. cans at select craft beer retailers in Alabama and within the rest of Good People’s distribution area.  Truly appreciate it while you have it, drink it fresh and spread the Snake Handler love if you can.  Prost!

Vital Information for Snake Handler DIPA from Good People Brewing Company

Release – Year-Round on draft, limited in cans.  Cans release during week of January 16
Style – American Double India Pale Ale
ABV – 10%
IBUs – 100+
Hops – Columbus, Warrior, Cascade, Simcoe & Chinook
Malts – 2-Row and 4 Specialty Malts
Yeast – California Ale
Availability – 12 oz. cans & draft
Beer Finder – http://www.goodpeoplebrewing.com/beerfinder.php

gpsnakebanner