Green Flash Brewing Rebrands, Revives the Original West Coast IPA

gf19_primarylogo_rgbGreen Flash Brewing Company (San Diego, California) has officially announced that it is entering the new year with a new logo identity, refreshed packaging, and a new beer lineup featuring the return of its original 7.0% ABV West Coast IPA.

In order to “reconnect Green Flash with its San Diego origins”, the brewery has decided to roll out a new logo in 2019 alongside updated packaging featuring “custom artwork by illustrator Matthew Jay Fleming, whose illustrations depict the vibrant San Diego lifestyle.”  To further highlight the brewery’s mission and the inspiration behind its beers, Green Flash has also unveiled a “Toast from the Coast” manifesto that tells the “inspirational story behind the brand’s name and describes why a Green Flash beer is a perfect end to an extraordinary day and the start of an epic night on the horizon.”

Green Flash’s iconic West Coast IPA – yes, it is the OG version – has officially returned in 2019 to re-establish the brewery’s focus on its innovative lineup of Core beers that also includes Tropical DNA (hazy IPA), Soul Style IPA, and GFB Blonde Ale.  All Core offerings will be available in 12 oz. cans – in addition to 12 oz. bottles – “to meet the growing demand for cans by consumers.”  In addition to these Core Beers, a “strong” lineup of rotating Special Release offerings will turn up throughout the year to round out Green Flash’s 2019 portfolio.

“Our new visual identity represents a dramatic shift for the Green Flash brand and reinforces its origin as one of the original San Diego craft beers,” states Green Flash Brewing Co. VP of Marketing Ben Widseth. “Regarding West Coast IPA, over the years we have been listening to our loyal drinkers who reminisced about the original recipe. So we’re excited to bring it back for them to enjoy, along with a portfolio of other fan favorites and new beer releases to come.”

West Coast IPA and the rest of Green Flash’s new-look Core lineup is available now in 6-packs of 12 oz. bottles, 6-packs of 12 oz. cans and on draft.  You can expect to find these Year-Round offerings at craft beer-friendly establishments located in Texas, California and throughout the rest of Green Flash Brewing Company’s recently streamlined distribution territory.  Prost!

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Green Flash Brewing Soul Style IPA released in cans

gfsoulstyleBeginning this month, Soul Style IPA from Green Flash Brewing Co. (San Diego, California) will be available in 12-packs of 12 oz. cans.

Since it was first released in 2014, the fan-favorite Soul Style IPA has quickly become one of the bestselling beers for Green Flash Brewing Co.  It is no wonder that hopheads have gravitated toward this brew when you consider that Citra, Simcoe and Cascade hops provide this Single India Pale Ale with “bright tropical waves of flavorful citrus and floral notes.”  At a reasonable 6.5% ABV and a more than respectable 75 IBUs, Soul Style IPA gives its drinker an effortless and delightful experience that is a “pure manifestation” of the style.

This rise in popularity and a gold medal finish at the 2015 Los Angeles International Beer Competition has inspired the brewery to expand this offering’s packaging options to now include 12-packs of 12 oz. cans.  Soul Style IPA is available now in cans, 12 oz. bottles and on draft at craft beer-friendly establishments in Alabama, Florida and throughout Green Flash Brewing’s distribution area.  Get your hop fix in the convenience of cans by picking up some Soul Style IPA to enjoy on your next outing to the river, beach, campsite, etc.  Prost!

Vital Information for Soul Style IPA from Green Flash Brewing Co.

Availability – Year-round
Style – Single India Pale Ale
ABV – 6.5%
IBUs – 75
Hops – Citra, Simcoe, Cascade
Packaging – 12 oz. bottles, 12-packs of 12 oz. cans, draft