Flying Dog Gets Colorful in 2022 with Launch of Super Hook Fruit Punch Sour

Flying Dog Brewery (Frederick, Maryland) has officially announced that it will launch Super Hook Fruit Punch Sour, a vividly pink beer packaged in clear bottles to stand out on store shelves, as a new Year-Round offering in mid-January 2022.

Dropping as the “first line extension of the brewery’s popular Vicious Hook Fruit Punch Sour,” Super Hook Fruit Punch Sour is an American Sour Ale that “[doubles] down on Vicious Hook’s fruit punch promise to create a higher-octane sour exploding with juicy, tropical fruit flavors.” Coming in at a powerful 10% ABV, Super Hook “offers high pucker and low bitterness.”

“Our team in the brewhouse had fun amping up the Vicious Hook line to create something that both looks and tastes really unique,” said Ben Clark, Brewmaster at Flying Dog Brewery. “This is a really approachable beer with an ABV you don’t often see in the kettle sour category.”

“The flavor profile of Super Hook has appeal across the beverage category, but the visual intrigue of the beer is what makes it stand apart and ultimately why we were excited to launch this innovative brand,” said Ben Savage, Chief Marketing Officer at Flying Dog Brewery. “The unique presentation of pink beer in clear bottles will pop on store shelves and pique the curiosity of even the most traditional craft beer consumer.”

Super Hook is scheduled to debut in mid-January with availability in 6-packs of clear 12 oz. bottles and on draft. You can expect to find this new Year-Round offering at craft beer-focused establishments located in Maryland and throughout the rest of Flying Dog’s distribution footprint. Prost!

Vital Information for Super Hook Fruit Punch Sour from Flying Dog Brewery

Release – Year-Round; launching mid-January 2022
Style – American Sour Ale
ABV – 10%
Malts – Wheat
Hops – Simcoe
Added Ingredients – Blood orange, pineapple, cherry & lactose
Availability – 6-packs of 12 oz. bottles & draft
Beer Finder – https://www.flyingdog.com/beer-finder/