Flying Dog Gets Colorful in 2022 with Launch of Super Hook Fruit Punch Sour

Flying Dog Brewery (Frederick, Maryland) has officially announced that it will launch Super Hook Fruit Punch Sour, a vividly pink beer packaged in clear bottles to stand out on store shelves, as a new Year-Round offering in mid-January 2022.

Dropping as the “first line extension of the brewery’s popular Vicious Hook Fruit Punch Sour,” Super Hook Fruit Punch Sour is an American Sour Ale that “[doubles] down on Vicious Hook’s fruit punch promise to create a higher-octane sour exploding with juicy, tropical fruit flavors.” Coming in at a powerful 10% ABV, Super Hook “offers high pucker and low bitterness.”

“Our team in the brewhouse had fun amping up the Vicious Hook line to create something that both looks and tastes really unique,” said Ben Clark, Brewmaster at Flying Dog Brewery. “This is a really approachable beer with an ABV you don’t often see in the kettle sour category.”

“The flavor profile of Super Hook has appeal across the beverage category, but the visual intrigue of the beer is what makes it stand apart and ultimately why we were excited to launch this innovative brand,” said Ben Savage, Chief Marketing Officer at Flying Dog Brewery. “The unique presentation of pink beer in clear bottles will pop on store shelves and pique the curiosity of even the most traditional craft beer consumer.”

Super Hook is scheduled to debut in mid-January with availability in 6-packs of clear 12 oz. bottles and on draft. You can expect to find this new Year-Round offering at craft beer-focused establishments located in Maryland and throughout the rest of Flying Dog’s distribution footprint. Prost!

Vital Information for Super Hook Fruit Punch Sour from Flying Dog Brewery

Release – Year-Round; launching mid-January 2022
Style – American Sour Ale
ABV – 10%
Malts – Wheat
Hops – Simcoe
Added Ingredients – Blood orange, pineapple, cherry & lactose
Availability – 6-packs of 12 oz. bottles & draft
Beer Finder – https://www.flyingdog.com/beer-finder/

Flying Dog Brewery Comes out Swingin’ with Limited Release of Vicious Hook Sour Ale

Flying Dog Brewery (Frederick, Maryland) has officially announced that it will begin the Limited Release of Vicious Hook, the brewery’s first major sour release, in early August 2020.

Named after a boxing term that “[references] the beer’s sweet start that finishes with a savage jolt of sourness and hits like a heavyweight,” Vicious Hook is a fruited Sour Ale that “delivers on its fruit punch promise” thanks to additions of blood orange, cherry and pineapple. Coming in at just 5.3% ABV, the “extremely approachable” Vicious Hook “is a one-two combo of sweet and tart that stuns you with a pucker punch.”

“I think we all grew up drinking fruit punch in the summer, hiding in the shade, trying not to melt. Well, we made a delicious adult version of that and gave it a little extra oomph,” said James Maravetz, VP of Marketing for Flying Dog Brewery. “This punch definitely earned its name.”

Vicious Hook officially released on August 3 and will be available for a limited time. You can expect to find this new Limited Release available in 6-packs of 12 oz. bottles & on draft at select craft beer-focused establishments located in Maryland, North Carolina, South Carolina and throughout the rest of Flying Dog’s distribution area. Prost!

Vital Information for Vicious Hook from Flying Dog Brewery

Release – Limited; August 3, 2020
Style – Fruited Sour Ale
ABV – 5.3%
Malts – Wheat
Hops – Simcoe
Added Ingredients – Blood orange, pineapple, lactose & cherry
Pairing Suggestions – “When paired with a meal, Vicious Hook’s crisp, fruity bite will refresh the palate and brighten dishes. Of all the contenders out there, Flying Dog suggests going one-on-one with chicken tenders or dry-rubbed wings, grilled shrimp, anything covered in ranch dressing and peanut butter cookies – it’ll be like a 21+ peanut butter and tropical jelly sandwich.”
Availability – 6-packs of 12 oz. bottles & draft
Beer Finder – https://www.flyingdog.com/beer-finder/