Field Trip: Media Reception & Beer Launch at New Realm Brewing Company

radegastLast week, we had the pleasure of attending a VIP Media Reception and Beer Launch event at New Realm Brewing Company (Atlanta, Georgia) and we have returned to supply you with a photographic account of our experience at this newly established craft beer institution that is sure to have a huge impact on Atlanta’s beer scene.

Established by Carey Falcone, Bob Powers and IPA whisperer Mitch Steele, New Realm Brewing Company is a 20,000 square-foot facility located on Atlanta’s Beltline.  This game-changing destination brewery houses a 25hl, four vessel brewhouse and 50hl tank farm from Krones Steinecker, a stunning taproom and restaurant, multiple multipurpose rooms that can act as event space or additional seating, several bars, a dedicated growler station, and a rooftop deck featuring a breathtaking view of the Atlanta skyline.  The brewery’s main system will be focused on creating world-class, regular rotation offerings while a pilot system will be dedicated to churning out a regular stream of creative and innovative one-offs and experimental batches.  Helmed by General Manager Don Mioton and Executive Chef Julio Delgado, New Realm’s restaurant “[blends] global flavors and southern techniques” to offer a delicious menu that pairs beautifully with the house beers.  Speaking of those beers, New Realm offerings will span the style spectrum, but you can rest assured that you will see many hop-laden brews from Mitch Steele.

New Realm Brewing Company officially opened to the public on Monday (January 8), but we were lucky enough to get a first look at the facility last week.  Although part of me wishes that we returned home with a notebook full of technical data on the brewery and the beers, it was kind of refreshing to hear that this event was meant to have more of a relaxed, hangout atmosphere rather than that of a formal interview.  When I say refreshing, I mean that more so from the perspective of the New Realm team that was facing an opening week that would be full of photo ops, interviews, and the intense scrutiny of being a new brewery and restaurant in a major U.S. city.  This was the crew’s last chance to take a breath and a moment to celebrate before that coming storm. It was a needed break disguised as a soft opening and media event.

We wanted to respect that, so our conversations with Mitch Steele and everyone else at New Realm were limited to small talk about our personal lives, the beer industry in general, hobbies, and good food.  Although fun for us, we realized that those discussions would not produce interesting copy.  So . . . we adjusted our approach to the event and instead decided to document our experience through photos.  We want you to experience this place through our eyes, and hopefully that will inspire you to visit New Realm, sample the beers, have a meal, take the tour, and experience something truly special.  We hope that you enjoy the gallery and, above all, realize that you need to experience all that can be found in New Realm.  Prost!

 

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