Not too long ago, the folks at Pepin Distributing Company graciously offered us the opportunity to attend their 8th Annual Brews with Attitude Beer Fest. Here’s a recap and photographic account of our experience at the event.
As soon as you make it through the entrance gate at Brews With Attitude, you walk into an expansive circle drive that is absolutely packed with a substantial selection of food trucks, a random spread of merchandise vendors, and a plethora of beer stations that are pouring from brewery branded trucks, under tents and in elaborate trailers. As you work through the crowd, the event has the feel of a pretty standard beer festival . . . well, that is until you make it to the massive, fire-adorned fountain and step foot into Tpepin’s Hospitality Centre.
With outer corridors that display countless pieces of antique breweriana and house lavish billiards and trophy rooms, the core of this gorgeous space is comprised of a grand ballroom that is lined on one side by a stunning bar. Once the grandiose nature of the space has been fully realized and appreciated, it becomes quite clear that this event is just as much a trade show as it is a beer festival. The tables occupying the ballroom are all fully stocked with literature on their respective breweries, point of sale items and swag, newsletter sign-up sheets, detailed descriptions of each beer being poured, and various other informative items. If all that were somehow not impressive enough, almost every brewery – whether from down the street or across the world – had at least one representative in attendance to answer questions and mingle with the crowd. It is an incredibly professional display that was set up so that each brewery could easily engage its audience and establish long-lasting relationships with its customers.
With that said, we do not want you to think this was just a stodgy affair only meant for the exchange of business cards because that is not at all the case. The attendees and brewery representatives seamlessly shifted from establishing contacts to doling out high-fives and “WOO” moments. The overall focus was the beer, but the experience was more choose your own adventure. If you were there to learn more about your favorite breweries and beers, there were dozens of people there ready to share that information with you over a brew. If you were just after a night out with friends, you could engage full-on beer fest mode and sample a vast array of tasty beers from open to close. You had the option to fully immerse yourself in one extreme or the other . . . or a healthy mix of the two. Because of this level of versatility, Brews With Attitude firmly establishes itself as a unique event and one hell of a good time.
Want further proof? Well, just go ahead and check out the photos below and hopefully they will inspire you to join us at next year’s installment of Brews With Attitude. Prost!
**Click on any image above to enlarge and launch a slide show**