Schlafly Beer (St. Louis, Missouri) has officially announced that it will introduce Boomerang, a new line of mead spritzers in 12-ounce cans, on December 6 with the release of Boomerang Lemon Lime Mead Spritzer.
Developed to be an “all-natural alternative to the current growing hard seltzer market,” Boomerang is a twist on a Mead – a traditional style made from fermented honey and water – that “utilizes more water than the ancient recipe yet still allows for natural fermentation.” This approach results in an “effervescent drink with a crisp finish that’s . . . gluten-free with only 4% ABV, three grams of carbs, and no artificial flavors in addition to being only 90 calories with zero added sugar.” The Boomerang lineup will launch with Boomerang Lemon Lime and other flavors are expected to turn up later in 2020.
“As we watched this latest trend in consumer tastes quickly grow in the industry, we asked ourselves is this something we wanted to pursue, and if so, how can we craft a spritzer that feels authentic to our Schlafly brewing team. We believe that we’ve achieved that with the Boomerang mead spritzer.
We’ve experimented in various traditional meads in the past, but this is a whole new take on what a mead can be, taking one of the oldest fermented beverages in human history and using that as a lower ABV base for this very modern spritzer. We hear guests requesting gluten-free options and asking about the calorie count on beers, and we have to listen to that. Boomerang is our way to answer those consumers’ questions, and also offer them a product that they can feel good about – a local, all-natural crafted spritzer that tastes delicious.”
– Jared Williamson, Lead Brewer at Schlafly Beer
Boomerang Lemon Lime will debut in the St. Louis area on December 6 and is expected to hit full distribution shortly after that date. You can expect to find this new Year-Round offering available in 6-packs of 12 oz. cans and on draft at craft beer-friendly establishments located in Missouri, Tennessee and throughout the rest of Schlafly’s distribution footprint. Prost!
Vital Information for Boomerang Lemon Lime from Schlafly Beer
Release – Year-Round/Boomerang Series; launching December 6, 2019
Style – Hybrid (Mead/Spritzer)
ABV – 4%
Ingredients – Water, honey and natural citrus flavor
Calories – 90
Carbs – 3 grams
Fun Fact – “Boomerang will be the first new release from Schlafly Beer in 2020, and it is the first new year-round product to be packaged only in cans by the brewery.”
Availability – 6-packs of 12 oz. cans & draft
Beer Finder – http://www.schlafly.com/beer-finder/