Founders Brewing Co. Continues Brewed for MI Series with Release of Cerise

Founders Brewing Co. (Grand Rapids, Michigan) has officially announced that Cerise will return in late June as the next release in the brewery’s ‘Brewed for MI’ Series.

Brewed as a “celebration of the official state fruit” of Michigan, Cerise is a “ruby red” Fruit Beer “brewed with 100% tart, Michigan cherries.” Coming in at a light and refreshing 5.7% ABV, Cerise boast so much fresh cherry flavor that it is “as close you’ll get to tasting the real thing without picking it off the tree.”

Available exclusively in Michigan, each beer in the Brewed for MI Series “aims to raise awareness for Michigan-based non-profits through Founders corporate giving platform, The Big Pitcher.” Cerise will “raise awareness for Fair and Equal Michigan, a growing coalition of grassroots citizens, LGBTQ groups, business, political and philanthropic leaders that have joined together to help prohibit discrimination against the LGBTQ community.”

“We’re absolutely thrilled to bring back one of our first fruit forward beers,” said Co-Founder and President, Dave Engbers. “Cerise isn’t one of those subtle, just a hint, fruit beers – it’s packed full of Michigan cherries. It’s well-balanced with the perfect amount of sweet and tart. We’re proud that this beer celebrates people and from all backgrounds and beliefs and helps raise awareness for Fair and Equal Michigan.”

Cerise is scheduled to be release in late June 2020 and will be available for a limited time. You can expect to find this Limited Release available in 6-packs of 12 oz. cans at select craft beer-friendly establishments located in Michigan only. Prost!

Vital Information for Cerise from Founders Brewing Co.

Release – Limited/Brewed for MI Series; late June 2020
Style – Fruit Beer
ABV – 5.7%
IBUs – 15
Added Ingredients – Michigan cherries
Fun Fact – “Each release in the Brewed for MI Series aims to raise awareness for Michigan-based non-profits through Founders corporate giving platform, The Big Pitcher. All causes Founders supports fall under three categories: Social Justice, Environment and Arts & Culture and range from local, MI-based organizations to those that operate on a national-level. The ‘Brewed for MI’ Series is Michigan-exclusive series include a lineup of three different beer releases throughout the year. The Brewed for MI Series beers have included Red’s Rye IPA. One more release in the series will be announced later this year.”
Availability – 6-packs of 12 oz. cans
Distribution – Michigan only
Beer Finder – https://foundersbrewing.com/beer/find-our-beer/

Founders Brewing Co. Launches Brewed for MI Series with Release of Red’s Rye IPA

reds_rye_ipa_fullwrap_12ozcan_webFounders Brewing Co. (Grand Rapids, Michigan) has officially announced that it will introduce Brewed for MI, a new series of Limited Release offerings available exclusively in Michigan, with the mid-March release of Red’s Rye IPA.

Brewed for MI is a Michigan-exclusive series that will consist of three different beer releases in 2020.  To go a step further than just being a chance to treat Michigan beer lovers to a special beer of their own, each Brewed for Mi release also “aims to raise awareness for Michigan-based non-profits through” the Big Pitcher, Founders Brewing Co.’s “corporate giving platform designed to give back to the causes that mean the most to the brewery. All causes Founders supports fall under three categories: Social Justice, Environment and Arts & Culture and range from local, MI-based organizations to those that operate on a national-level.” Red’s Rye IPA “intends to raise awareness for MI-based organizations that fall under the Arts & Culture category.”

A longtime favorite in the brewery’s “Grand Rapids taproom by employees and fans alike,” Red’s Rye IPA is an India Pale Ale “brewed with an abundance of Amarillo hops that impart intense grapefruit aromatics while the addition of rye malt lends a spicy, crisp finish.”  Boasting a “serious hop bitterness,” Red’s Rye IPA comes in at 70 IBUs and 6.6% ABV.

“We’re excited to release Red’s Rye IPA in package outside of our taproom for the first time in years,” said Co-Founder and President, Dave Engbers. “There’s a reason Red’s Rye IPA is consistently the #1 selling beer in the Grand Rapids taproom month after month – it’s a well-balanced, flavorful IPA that celebrates the delicious citrus characteristics of the Amarillo hop. We’re thrilled to put this product in a can for the first time in the name of supporting the artistic community throughout the state of Michigan.”

Red’s Rye IPA hit Founders Brewing Co.’s two taproom locations last week – Grand Rapids taproom on March 11 and Detroit taproom on March 12 – and distribution is scheduled to begin in mid-March 2020.  You can expect to find this Limited Release offering available in 6-packs of 12 oz. cans and on draft at craft beer-friendly establishments located in Michigan only.  Prost!

Vital Information for Red’s Rye IPA from Founders Brewing Co.

Release – Limited/Brewed for MI Series; mid-March 2020
Style – American India Pale Ale/Rye Beer
ABV – 6.6%
IBUs – 70
Featured Hops – Amarillo
Availability – 6-packs of 12 oz. cans & draft
Distribution – Michigan only