Short’s Brewing Co. Goes Year-Round with Lil’ Huma Low-Cal IPA

Short’s Brewing Company (Elk Rapids, Michigan) has officially announced that Lil’ Huma, a low-calorie, low-carb Session IPA, will join the brewery’s Flagship lineup in early December 2020.

Originally introduced over the summer as a part of Short’s Brewing Company’s Refreshin’ Session Variety Pack, Lil’ Huma is a Session India Pale Ale that boasts “massive flavors, made in the likeness of its hop- and malt-packed big brother, Huma Lupa Licious.” Coming in at only 95 calories, 4 carbs, and 4.5% ABV, Lil’ Huma greets “your nose . . . with a huge citrus and pine hop profile that leads perfectly into a full-bodied yet quaffable mouthfeel, rounded out by a lil’ balance of malt sweetness, finishing with an affable bitterness.”

“IPA development has been a huge part of our brewery’s DNA since day one. We’ve tested many versions of session IPA as Seasonal and Specialty drops and dozens of Pub only releases. Lil’ Huma is our first year-round offering for a low cal/carb/abv IPA.
“Just as it’s big brother Huma Lupa Licious was the beer that built Short’s Brewing Company, I’m soooo excited for Lil’ Huma to be the next generation of micro brewing’s evolution. Don’t get me wrong, I still love my fair share of Huma Lupa Licious, but Lil’ Huma has brought more flexibility to my beer drinking career. I’m busier than ever so a full strength IPA doesn’t make as many afternoon or weeknight appearances as it used to! But that’s no longer the case now Lil’ Huma is here. Liquid lunchers rejoice—a daily dose of Lil’ Huma is a dream come true.”
– Joe Short, Founder of Short’s Brewing Co.

Lil’ Huma is rolling out now in 6-packs of 12 oz. cans, 12-packs of 12 oz. cans and on draft. 12 oz. bottles are expected to hit in early 2021 and “18 packs are rumored for summer 2021.” You can expect to find this Year-Round offering available at craft beer-focused establishments located in Florida, Michigan and throughout the rest of Short’s Brewing Company’s distribution footprint. Prost!

Vital Information for Lil’ Huma from Short’s Brewing Company

Release – Year-Round; launching December 2020
Style – Session India Pale Ale
ABV – 4.5%
IBUs – 53
Calories – 95
Carbs – 4 g
Availability – 6-packs of 12 oz. cans, 12-packs of 12 oz. cans & draft

Short’s Brewing Company Expands Distribution Into Central Florida

shortsbrewinglogoShort’s Brewing Company (Elk Rapids, Michigan) has officially announced that it will launch distribution in the greater Orlando and Tampa areas of Florida in mid-January 2019.

Widely known for their extensive lineup of flagship and experimental beers, Short’s Brewing Company is a brewery that “prides themselves on producing fearlessly creative beers handmade by people who care in northern Michigan.”  This brewery cares about its fans so much that it is now following Michigan-based, craft beer-lovin’ snowbirds south by launching distribution in Central Florida.

“Although we’re seeing double-digit growth in our existing area, a lot of Short’s beer drinkers head south for the winter, and we wanted to ensure their favorite brews are available to them. We’ve received many requests from Michigan-residents visiting Florida over the years, so we’re combatting seasonality and keeping people happy at the same time.”

 

– Scott Newman-Bale, Partner at Short’s Brewing Company

Short’s Brewing Company will roll out in Central Florida with the following offerings:

The following selection of Starcut Ciders, the Hard Cider division of Short’s Brewing, will also hit Central Florida in January:

With the help of Cavalier Distributing in the greater Orlando area and J.J. Taylor Distributing Florida, Inc. in the greater Tampa area, Short’s Brewing Company will arrive in Central Florida in mid-January.  The brewery plans to host a series of Launch Events in the Tampa area during the week of January 14 and in Orlando the following week (exact details on event locations will be posted soon).  If you cannot make it out to an official Launch Party, you can expect to find Short’s Brewing Company/Starcut Ciders offerings available on draft and in their respective packaging formats at craft beer-focused retailers, bars and restaurants located throughout the greater Orlando and Tampa areas of Florida.  Prost!