Shiner Beer Adds ¡Órale! Mexican-style Lager to Portfolio

Shiner Beer (Shiner, Texas) has officially announced that it will introduce ¡Órale!, Mexican-Style Cerveza, in May 2022.

Developed to serve as “a rallying cry for an adventurous day or night out,” ¡Órale! is a Mexican-style Lager “crafted with premium 2-row malt and Lager yeast and brewed with agave.” Coming in at 4.5% ABV, ¡Órale! is “crisp and sessionable, pairing especially well with spicy, flavorful foods.”

“I am thrilled at the opportunity to combine my Mexican heritage with a Mexican style lager bearing the Shiner label and the Spoetzl Brewery’s commitment to quality,” says Carlos Alvarez, CEO of The Gambrinus Company in San Antonio, TX, who acquired the Spoetzl Brewery in 1989. “I know Shiner fans will enjoy ¡Orale! – a word that expresses so much in the Spanish language.”

¡Órale! is rolling out now and will be available Year-Round in 6-packs of 12 oz. cans, 12-packs of 12 oz. cans, 6-packs of 12 oz. bottles and 12-packs of 12 oz. bottles. You can expect to find this new offering at craft beer-friendly establishments located in Alabama, Florida, Texas and throughout the rest of Shiner’s nationwide distribution network. Prost!

Vital Information for ¡Órale! from Shiner Beer

Release – Year-Round; launching May 2022
Style – Mexican-style Lager
ABV – 4.5%
Added Ingredients – Agave
Fun Fact – “So what does ¡Órale! mean? It’s an authentically Mexican term that can be a greeting, a question, an affirmation or a call to action. In the case of ¡Orale! Mexican-Style Cerveza, it’s a rallying cry for an adventurous day or night out. It’s not a simple ‘yes,’ but an enthusiastic ‘Hell Yes!’ to the wild ideas, crazy schemes and incredible escapades that will take the ordinary into something completely unforgettable.”
Availability –
6-packs of 12 oz. cans, 12-packs of 12 oz. cans, 6-packs of 12 oz. bottles & 12-packs of 12 oz. bottles
Beer Finder – https://shiner.com/find