Coconut Cartel (Miami, Florida) has announced that it is officially expanding its brand with the launch of its first premium rum, Coconut Cartel Special.
After making a name for themselves with Fresh Branded Coconuts that ended up in the hands of celebrities such as Salma Hayek, Drake and Martha Stewart, the people behind Coconut Cartel are taking the next step in their journey by fully embracing their original inspiration – “a fresh cold coconut spiked with a shot of Central American aged rum” – and bottling it.
The “refreshing, delicious and naturally just a little sweet” Coconut Cartel Special accurately represents that inspiration by infusing “a unique blend of Central American dark rum . . . with real coconut water to proof. The natural minerality in the coconut water makes this blend uniquely smooth, with notes of vanilla at first and a touch of coconut as the finish.” Coconut Cartel Special is 40% ABV/80 PROOF.
“Premium Rum is finally having its moment in the sun, and the timing couldn’t be better to launch a fresh new face in somewhat a dull space. We are excited to change people’s perception of what they think rum is (hint: it’s not just what you chugged in college).”
– Mike Zig, founder of Coconut Cartel
Coconut Cartel Special is available now in 750ml bottles for the suggested retail price of $36.99. You can expect to find this premium spirit in Florida, California and New York and available to ship to 42 states online through Coconut Cartel’s website. Prost!
Destilería Serrallés Inc. (Ponce, Puerto Rico), the producers of Don Q Rum, recently announced the release of Double Aged Vermouth Cask Finish Rum as the distillery’s latest Special Edition offering.
With the intention to expand upon Don Q’s “focus on unique barrel-aged expressions”, Jaiker Soto – the distillery’s Master Blender – developed Double Aged Vermouth Cask Finish Rum by first carefully blending “rare rums” that have aged for five to eight years in American white oak casks. Soto then sent that blend to “rest for 4 to 6 weeks in Mancino Vermouth Vecchio barrels” so that the rum could pick up “the distinct aromatics of the fortified wine [the casks] once carried, as well as the botanical flavors synonymous with vermouth.” Now infused with “a dynamic mix of flavors and a rich, aromatic essence”, the completed Double Aged Vermouth Cask Finish Rum emerges straight from the bottle with an “expression . . . reminiscent of a classic Manhattan, with the sweet vermouth-soaked wood barrel creating hints of cherry and raisins that interact nicely with the rare aged rum blend’s natural honey, dark chocolate and vanilla flavors.” That being the case, Double Aged Vermouth Cask Finish Rum is at its best when served neat or on the rocks.
“Blending innovation, art and science has always been characteristic in the way we have been crafting exceptional spirits for the last 153 years. This new expression has allowed us to collaborate with other high-quality artisans in the industry,” says Roberto Serrallés, Sixth-generation rum maker and Business Development Vice President. “We’ve been excited with the idea of creating unique spirits from unexpected pairings through barrel-aging in recent years, and felt it was the perfect time to enter the category. Our team had been planning this expression for several years, and are grateful to our friends at Mancino Vermouth for helping us bring this dream to fruition with their barrels.”
Double Aged Vermouth Cask Finish Rum is available now in 750ml bottles for the suggested retail price of $49.99 each. You can find this Special Release offering at select liquor stores located in Florida and all other states that normally see offerings from Don Q Rum. Prost!
Vital Information for Double Aged Vermouth Cask Finish Rum from Don Q Rum
Release – Special Edition, debuts February 2018
Style – Rum (blended)
ABV – 40% (80 Proof)
Treatment – “A blend of rare rums first aged for 5 to 8 years in American White oak casks, followed by 4 to 6 weeks in Mancino Vermouth Vecchio casks, crafted from Italian white oak”
Availability – 750ml bottles
Rum Finder – https://donq.com/where-to-buy/