Sprecher Brewing Company Introduces Hard Watermelon Soda

sprecherwatermelonSprecher Brewing Company (Glendale, Wisconsin) has officially announced the release of Hard Watermelon as the newest addition to its line of Hard Sodas.

Created as a follow-up to the non-alcoholic Watermelon Soda that Sprecher Brewing Company released back in May, Hard Watermelon “is a mildly carbonated beverage that begins with a tantalizing watermelon bouquet, is loaded with ‘just sweet enough’ watermelon flavors, and has a dry finish.” Weighing in at an easy-drinking 4.2% ABV, Hard Watermelon supplies its drinker with “an amazingly refreshing low alcohol soda that is a perfect thirst quencher for summertime, or anytime really.”  Soda lovers can enjoy this new offering chilled, over ice, or as a fun new mixer in cocktails.

“Watermelon is a popular beverage flavor this season. After we rolled out our non-alcoholic Watermelon soda we had enthusiastic responses from customers; many inquired about a hard soda version. We saw an opportunity in the market for a low alcohol soda and decided to do a limited run.” said Sprecher president Jeff Hamilton.

Hard Watermelon is rolling off the bottling line this week and will enter distribution any day now.  You can expect to find this Limited Release Hard Soda available in 6-packs of 12 oz. bottles and on draft at select retailers, bars and restaurants located in Alabama, Florida, Wisconsin and throughout the rest of Sprecher’s distribution area.  Prost!


Sprecher Brewing Co. Unveils New-Look Packaging for Year-Round Beers

Sprecher-300x297Sprecher Brewing Co. (Glendale, Wisconsin) recently announced that the packaging for their lineup of Year-Round brews has underwent a full redesign.

In early 2016, Sprecher Brewing began to hint that change was imminent when they released that year’s winter Seasonal.  No longer wearing the name Winter Brew and the “familiar shiny label bearing a coat of arms”, Winter Lager hit shelves with updated packaging depicting Old Man Winter with a “more contemporary art reflecting the season, the style and . . . a visual reference to the company’s founder, Randy Sprecher.”  While the beer on the inside of the bottle remained the same, the new artwork proved to be more engaging and eye-catching when displayed in a cooler or on a shelf.  After the changes in artwork for Winter Lager – and the Seasonals that followed – received plenty of positive feedback, it was then decided to complete the transition by redesigning all packaging for the brewery’s Year-Round brews to also portray new images that “share humor, a reference to the particular beer style, and yes, a character resembling Randy Sprecher.”  The affected Year-Round brews are as follows:

  • Abbey Triple
  • Black Bavarian Style Lager
  • Hefe Weiss 
  • India Pale Ale
  • Special Amber Vienna-style Lager

The decision for this redesign is best summed up in the following quote from Sprecher president Jeff Hamilton:

“We feel the new designs better represent our beers and our company. Because of the Germanic look of our old packaging, too often people unfamiliar with the brand mistakenly assume Sprecher is a German brewery, or a brewery that has been around for generations. We wanted people to get Sprecher, to know at first glance that while we make superior versions of traditional European styles and we have fun doing it, our company is neither old world nor old school.  Customers can continue to expect flavorful beers brewed to the highest standards. That will never change.”
– Jeff Hamilton, President of Sprecher Brewing Co.

The freshly updated look for Sprecher’s Year-Round beers is expected to begin hitting shelves in Alabama, Florida, Wisconsin and throughout the rest of the brewery’s distribution network by mid-March.  While on your next beer run, be on the lookout for this new-look packaging and pick up a sixer or two to revisit the tasty offerings of Sprecher Brewing Co.  Prost!

Sprecher Brewing Company Gives New Life to Malt Duck

Sprecher Brewing Company (Glendale, Wisconsin) recently announced that the storied brew known as Malt Duck is making a comeback this fall.

If you do not recognize the name or are too young to remember, Malt Duck was a very popular adult beverage during the ’70s and ’80s.  Sadly, this libation disappeared from store shelves in the 1990’s, but it does not seem to have been from a lack of interest or devotion from this beverage’s fans.  Since it was discontinued, there have been countless blogs, Facebook groups and chat rooms dedicated to sharing fond memories of Malt Duck and calling for its revival.  That call has now officially been answered.

The folks at Sprecher Brewing did some research and found that the trademark for Malt Duck had been abandoned.  They scooped up the mark, and quickly got to work developing an updated “version of Malt Duck that would pay homage to its past while appealing to contemporary taste preferences.”  Craig Burge, Brewmaster at Sprecher Brewing Company, developed a recipe that requires no added sugar thanks to the use of Concord grapes.  Weighing in at an easy drinking 5.9% ABV, this blend of premium beer and Concord grapes was such a hit with focus groups that Sprecher is more than confident moving forward with production and distribution.

Malt Duck Premium Beer with Concord Grapes is available now in 6-packs of 12 oz. bottles.  Distribution of this offering is currently limited to stores and bars in Wisconsin, but select, other states within Sprecher Brewing Company’s distribution area will see roll-outs in the future.  If you happen upon this offering at your favorite beer store, pick up a sixer to wax nostalgic or just make some new memories with the now revamped Malt Duck.  Prost!