New Belgium Brewing Goes Organic & Low-Calorie with Launch of The Purist Clean Lager

NewBelgiumThePuristCanNew Belgium Brewing (Fort Collins, Colorado) has officially announced that it will introduce The Purist Clean Lager, a USDA Certified Organic beer with only 95 calories, as the brewery’s newest Year-Round offering in mid-March 2020.

Meticulously crafted to be “a whole new idea of what beer can be,” The Purist is a Light Lager featuring “pristine, first-use mountain water, organic Oregon barley from the oldest maltster in the Western United States – Great Western Malting – and organic hops grown on a single farm in Oregon’s Willamette Valley.  By honoring the ingredients at every stage of the rigorous process, The Purist is in a new class of its own.”  Incredibly clean, light and refreshing, The Purist weighs in at just 3.8% ABV, 95 calories and 3 grams of carbs.

“This is probably the most technically challenging beer I have ever brewed,” said Cody Reif, Research and Development Brewer at New Belgium. “Sourcing organic ingredients to brew a flavorful beer proved to be just short of impossible, but that was only half the battle. Getting the brewing process right was the other half, and I honestly believe we are the only craft brewery in the country that can deliver a beer like this.”

The Purist Clean Lager is scheduled to roll out in mid-March with availability in 6-packs of 12 oz. cans (suggested retail price of $8.99 – $9.99).  You can expect to find this new Year-Round offering at craft beer-friendly establishments located in Alabama, Florida, Colorado, North Carolina and throughout the rest of New Belgium’s nationwide distribution network. Prost!

Vital Information for The Purist Clean Lager from New Belgium Brewing

Release – Year-Round; launching mid-March 2020
Style- Light Lager
ABV – 3.8%
Calories – 95
Carbs – 3 grams
Featured Ingredients – “Pristine, first-use mountain water, organic Oregon barley from the oldest maltster in the Western United States – Great Western Malting – & organic hops grown on a single farm in Oregon’s Willamette Valley”
Fun Fact – On brewing organic: “The Purist is a labor of love that brings together New Belgium’s innovation leadership with its endless drive to prove business can be a force for good. Sustainability has been a core value for the brewery since day one and New Belgium’s experience in brewing organic beers can be traced back to the 1990s. Brewing any organic beer is a challenge – brewing The Purist demands perfection. It’s a style that leaves nowhere to hide any flaws. New Belgium’s brewing team is dedicated to pushing the boundaries of what beer can be, and The Purist is the latest example.”
Availability – 6-packs of 12 oz. cans
Beer Finder – https://www.newbelgium.com/beer/finder/