Automatic Pale Ale Makes Seasonal Return for Creature Comforts Brewing Co.

CCBCAutocan_editedCreature Comforts Brewing Co. (Athens, Georgia) recently announced that Automatic Pale Ale will be making a much-anticipated Seasonal return in June.

Brewed to be a “modern” American Pale Ale, Automatic “features a prominent hop flavor and aroma” thanks to the use of Mosaic and Crystal hops sourced from Yakima Valley in 2016 by Creature Comforts Co-founders Chris Herron, Adam Beauchamp and David Stein.  These hops lend the beer aromatics of “berry, citrus, herbal, and pine”, and those aroma notes roll over into the flavor profile along with “a bit more earthiness and stone fruit.” At a very reasonable 5.2% ABV, Automatic provides its drinker with “nicely balanced” experience that finishes “moderately bitter.”

“We went to Yakima in the Fall of 2016 to select hops for our beers for the first time,” says our Co-founder and Brewmaster Adam Beauchamp. “In doing so, we were able to secure some beautiful Mosaic from Oregon as well as some Crystal hops that clearly stood out to all of us as highly aromatic.”

Automatic Pale Ale will begin turning up on draft in early June, and 6-packs of 12 oz. cans will arrive by late June.  You can expect to find this Seasonal release available at select craft beer establishments located in the brewery’s distribution area of Athens and Atlanta, Georgia.  Prost!

Vital Information for Automatic Pale Ale from Creature Comforts Brewing Co.

Release – Seasonal, June 2017
Style – American Pale Ale
ABV – 5.2%
Featured Hops – Mosaic & Crystal 
Availability – 6-packs of 12 oz. cans & draft
Distribution – Athens & Atlanta, Georgia
Can Artwork – “We collaborated with a local artist to design the can label. Athens painter, Michelle Fontaine, was inspired by 1950s American popular culture as well as the origin of our facility – a former 1940s Chevy dealership and later the Snow Tire Company. The label depicts a classic automotive theme.”
Fun Fact – “The name Automatic is a nod to the community in which we are located – Athens, GA. It’s a reference to the slogan of a local restaurant, Weaver D’s that inspired one of REM’s most prolific albums – Automatic for the People.”

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