Creature Comforts Brewing Co. Goes Year-Round with Automatic Pale Ale

ccbc_automaticstylestillweb-6249-e1532975852460Creature Comforts Brewing Co. (Athens, Georgia) has officially announced that Automatic Pale Ale will join its Year-Round lineup on Wednesday, May 6.

Previously only available as a warm weather Seasonal release, Automatic is a “hazy and straw colored” American Pale Ale that uses a “mix of Mosaic and Crystal hops . . . to create a delicate balance and give the beer an aroma that features a complex array of berry, citrus, herbal, and pine notes.”  Coming in at 5.5% ABV, Automatic has a “nicely balanced and moderately bitter finish.”

“Our purpose at Creature Comforts is to create opportunities for human connection, and we aspire to support that purpose through our year-round beers by having a portfolio that offers something for everyone,” said CEO Chris Herron. “We’re thrilled to begin offering Automatic year-round and believe it serves as a perfect complement to our existing, diverse lineup of year-round beers.”

Automatic Pale Ale will officially return on May 6 with availability in 6-packs of 12 oz. cans and on draft.  You can expect to find this Year-Round offering at craft beer-focused establishments located within Creature Comforts Brewing Co.’s distribution footprint in Georgia.  Prost!

Vital Information for Automatic Pale Ale from Creature Comforts Brewing Co.

Release – Year-Round; returning May 6, 2020
Style – American Pale Ale
ABV – 5.5%
Featured Hops – Mosaic & Crystal 
Fun Fact #1 – On the label artwork: “Once again, we collaborated with a local artist to design the can label. Athens’ painter, Michelle Fontaine was inspired by 1950s American popular culture as well as the origin of our facility – a former 1940s Chevy dealership and later the Snow Tire Company. The label she designed for Automatic has a classic automotive theme.”
Fun Fact #2 – “The name Automatic is a nod to the community in which we are located – Athens, GA. It’s a reference to the slogan of a local restaurant, Weaver D’s that inspired one of REM’s most prolific albums – Automatic for the People.”
Availability – 6-packs of 12 oz. cans & draft
Distribution – Georgia

unnamed - 2020-05-04T164627.706

 

Creature Comforts to Release Automatic Pale Ale in August

CCBC_AutomaticStyleStillWeb-6249Creature Comforts Brewing Co. (Athens, Georgia) has announced that its popular Automatic Pale Ale will begin its Seasonal release in mid-August 2018.

Crafted to be a “modern” take on the American Pale Ale, Automatic (5.5% ABV) features “a prominent hop flavor and aroma” sourced from Mosaic and Crystal hops.  These hop varietals “create a delicate balance and give the beer an aroma that features a complex array of berry, citrus, herbal, and pine notes.” The aromatics carry over into the flavor and are accompanied by “a bit more earthiness and stone fruit, leading to a nicely balanced and moderately bitter finish.”

“Automatic is meant to be light, refreshing and quite drinkable without falling into the common pitfall of ending up too thin, watery or insipid,” said Brewmaster Adam Beauchamp. “No color malts were used, however, the relatively full mouthfeel is enough to support this heavily hopped beer.”

This year’s batch of Automatic Pale Ale will debut in the Creature Comforts Tasting Room in mid-August and will also enter distribution around that time.  You can expect to find this Seasonal offering available in 6-packs of 12 oz. cans and on draft at select craft beer-focused establishments located within Creature Comforts’ distribution footprint in Athens and Atlanta, Georgia.  Prost!

Vital Information for Automatic Pale Ale from Creature Comforts Brewing Co.

Release – Seasonal, mid-August 2018
Style – American Pale Ale
ABV – 5.5%
Feature Hops – Mosaic & Crystal
Fun Fact – On the label artwork: “The brewery collaborated with a local artist to design the can label. Athens painter, Michelle Fontaine, was inspired by 1950s American popular culture as well as the origin of Creature Comforts’ facility – a former 1940s Chevy dealership and later the Snow Tire Company. The label depicts a classic automotive theme.”
Availability – 6-packs of 12 oz. cans & draft
Distribution – Athens & Atlanta, Georgia

CCBC_AutomaticStyleStillWeb-5945

Automatic Pale Ale Makes Seasonal Return for Creature Comforts Brewing Co.

CCBCAutocan_editedCreature Comforts Brewing Co. (Athens, Georgia) recently announced that Automatic Pale Ale will be making a much-anticipated Seasonal return in June.

Brewed to be a “modern” American Pale Ale, Automatic “features a prominent hop flavor and aroma” thanks to the use of Mosaic and Crystal hops sourced from Yakima Valley in 2016 by Creature Comforts Co-founders Chris Herron, Adam Beauchamp and David Stein.  These hops lend the beer aromatics of “berry, citrus, herbal, and pine”, and those aroma notes roll over into the flavor profile along with “a bit more earthiness and stone fruit.” At a very reasonable 5.2% ABV, Automatic provides its drinker with “nicely balanced” experience that finishes “moderately bitter.”

“We went to Yakima in the Fall of 2016 to select hops for our beers for the first time,” says our Co-founder and Brewmaster Adam Beauchamp. “In doing so, we were able to secure some beautiful Mosaic from Oregon as well as some Crystal hops that clearly stood out to all of us as highly aromatic.”

Automatic Pale Ale will begin turning up on draft in early June, and 6-packs of 12 oz. cans will arrive by late June.  You can expect to find this Seasonal release available at select craft beer establishments located in the brewery’s distribution area of Athens and Atlanta, Georgia.  Prost!

Vital Information for Automatic Pale Ale from Creature Comforts Brewing Co.

Release – Seasonal, June 2017
Style – American Pale Ale
ABV – 5.2%
Featured Hops – Mosaic & Crystal 
Availability – 6-packs of 12 oz. cans & draft
Distribution – Athens & Atlanta, Georgia
Can Artwork – “We collaborated with a local artist to design the can label. Athens painter, Michelle Fontaine, was inspired by 1950s American popular culture as well as the origin of our facility – a former 1940s Chevy dealership and later the Snow Tire Company. The label depicts a classic automotive theme.”
Fun Fact – “The name Automatic is a nod to the community in which we are located – Athens, GA. It’s a reference to the slogan of a local restaurant, Weaver D’s that inspired one of REM’s most prolific albums – Automatic for the People.”